Presence in India

H&M is delegated a brand that offers homogenous shopping items. This implies that their
shoppers buy their items at H&M due to its pricing and features. Numerous customers that
shop at H&M get pulled in to buy a few things they didn't plan to get. The motivation to that
is the accommodation of having all departments in a single retail location, which gives H&M
a huge Product blend width. Each division H&M offers different product offerings to have
the option to pull in as wide demographically as could be expected. Seeing Indian stores,
H&M in serving 3 classifications - Women, Men and Kids wear.

The organization opened its first store in India in New Delhi in October 2015. India is the
60th country H&M has entered in. H&M as of now has 48 outlets in 24 cities. In the recent
five years, H&M India had an average yearly growth of more than 40%. In the last two
monetary years the organization timed more than ₹1,700 crore in deals. The fundamental
contenders of H&M are Zara, Macy's, UNIQLO and Gap.

Worldwide, H&M has a 14% portion of business from on the web. H&M.com in India is now
in twofold digits as far as commitment to deals and are near the average of the commitment
internationally. H&M's online channel has covered 96% of pin codes in India through its own
digital channel and in partnership with Myntra.

The H&M group incorporates eight brands – H&M, COS, Monki, Weekday, and Other
Stories, Cheap Monday, H&M Home and ARKET. Together their brands offer clients an
abundance of styles and patterns in design, excellence, and homewares. H&M has named
India its quickest developing emerging market. H&M's development in the area has
benefitted by both online and offline efforts, along with its collaborations with local partners
and affordability of the brand. H&M India country head Janne Einola has indicated H&M
will target tier-II and -III markets for future store locations.

REFERENCE

https://hmgroup.com/wp-content/transfers/2020/10/HM_Annual-Report-2019.pdf

https://www.rediff.com/business/report/clash of-the-brands-hm-takes-on-zara/20201216.htm

https://www.livemint.com/industry/retail/h-m-to-expand-physical-stores-in-india-
11602398024185.html