Professional Documents
Culture Documents
Memorandum Week 2
Memorandum Week 2
Reflective summaries should be a maximum of one (1) page, typed and 1 1/2-
spaced, with Arial font, 1” margins, and 12 point. (Memo format). Full sentences
required.
Unless otherwise directed by faculty the summaries must address the topics below to
use as “headings” to divide each reflection topic within your summary.
The topics covered in this week are the Resolving Ethical Business Challenge:
Whistle-Blower, Resolving Ethical Business Challenge: Fairness, Honesty & Integrity
and POM case study.
From this week's POM case study, I have learned the values and ethics that are very
important in any organization. Integrity refers to an organization should be ethical in
the unique features of its corporate culture. Any marketer needs to follow ethical
principles and values. It shows their quality, commitment, and reliability. According to
my understanding, advertising the accuracy is essential.
Most importantly, people can be seen in many ads because they can influence any
individual's thoughts. So, it is ethical and moral not to break the idea of truth, honesty,
and integrity. Thus I can implement these learnings in a good manner in my
organization.
NOTE: Directly apply concepts learned to work. If the concepts do not apply directly to
your current job, then you need to explain your understanding of how it “can be applied”
in your company.