ASSIGNMENT NO II

SUBMITTED TO: Sir Rao Bakhat Yawar

SUBMITTIED BY: Muhammad Salman Sheikh

CLASS: BBA II (eve)

Roll number: LCM- 3924

Qno 1: Define exploratory research?

Ans: Marketing research to gather preliminary information that will help define problems and
suggest hypotheses.

Qno 2: Define descriptive research?

Ans: Marketing research to better describe marketing problems, situations, or markets, such as
the market potential for a product or the demographics and attitudes of consumers.