Ques Option1 Option2 Option3 Option4

Question Answer 1 Answer 2 Answer 4

1. Any individual who purchases goods and a. Customer
s b. Purchaser c. Consumer d. All these
2. ------------ is nothing but willingnes a. Consumer behaviorb. Consumer interest c. Consumer attit d. Consumer perceptio
3. ------------- is a branch which deals w a. Consumer behavio b. Consumer interec. Consumer attit d. Consumer perceptio
4. -------------- refers to how an individua a. Consumer behaviorb. Consumer intere c. Consumer attitd. Consumer interp
5. “----------- is the action and decisi a. Consumer behaviorb. Consumer interes c. Consumer att d. Consumer interp
6. ________________ emphasize(s) thata. p The marketing concb. The strategic pla c. The productd. The price influen
7. ________________ is one of the mosta.b Brand b. Culture c. Product d. Price
8. In terms of consumer behaviour; cult a. Economic situation b. Situational infl c. Consumptiond. Physiological infl
9. Many sub-cultural barriers are decre . a. Decline in the inf b. Decline in communac. Strong awarened. Strong awareness o
10. ___________ develop on the basis of a. w Economical classes b. Purchasing communic. Competitors d. Social classes.
11. _____________ (is) are transmitted thr a. Consumer feedback b. Marketing informat c. Market share e d. Cultural values
12. In large nations, the population is b a. Multilingual needs b. Cultures c. Subcultures d. Product adaptation r
13. _______________ are based on such thi a. Multilingual needs b. Cultures c. Subcultures d. Product adaptation r
14. Marketing managers should adapt thea. Sales strategies b. Marketing concec. Cultural valud. Brand images.
15. _____________ has become increasing a. Change in consumersb. Inflation of the dollarc. The concept and. Age groups, such as
16. Two of the most important psychologa. Marketing b. Strategy c. Price d. Knowledge
17. Which of the following is the most vala. The number of yearsb. Their ethnic backgr c. Their combine d. Their occupations
18. Changes in consumer values have beea. Latest technology b. Timesaving, conveni c. Health related d. Communication.
19. Many sub cultural barriers are decr a. The rising unemplo b.An influence of pc. The use of d. A decline in the i
20. Different social classes tend to have a. Personalities b. Values c. Finances d. Decision makers
21. __________ is the single factor that be a. Time b. Money c. Occupation d. Fashion
22. In terms of consumption decisions, ma. Buy at a market thatb. Buy what is pop c. Buy only th d. Analyze the market a
23. _________________ refers to the buyi a. Consumer buyer be. b. Target market c. Market seg d. Business buying
24. ____________ is individuals and hou a. The target market b. A market segment c. The consumer m d. The ethnographic m
25. Understanding
called a.................. consumer buying behav
a. How much money is b. How much does c. t How much do d. How do consume
a. Customer b. Purchaser c. Consumer d. All these
27.------------ is nothing but willingness
of consumers to purchase products and
services as per their taste, need and of
course pocketis a branch which deals witha.the
28.------------- Consumer behaviorb.
various stages Consumer
a consumer goes interest
throughc.before
Consumer attit d. Consumer perceptio
purchasing products or services for his end a. Consumer
use. behaviorb. Consumer interest c. Consumer attit d. Consumer perceptio
29. --------------
influence refers to how
the behaviour an individmembers.
of individual a. Consumer behaviorb. Consumer interest c. Consumer attit d. Consumer interpreta
a. Personalities b. Values c. Finances d. Decision makers
31. __________ is the single factor that bea. Time
marketing stimuli prior to making purchase decision is called_______________ b. Money c. Occupation d. Fashion
a. Consumer’s value c b. Consumer’s cogniti c. Consumer’s blacd. Consumer’s thought
33.Consumer purchases are influenced stra. Psychographic charac b. Psychological characc. Psychometric cd. Supply and demand
34.. ______________
35.Marketers are alwaysis the most
trying tobasic caa. Culture. in order b.
spot ____________ to Social
discoverclass
new products c. Personality
that d .Lifestyle
might be wanted. a. opinion graphers b. dissonant
36.The cultural shift toward _____________ has resulted in more demand for casual clothing and groups c. cultural shifts . d. benchmarks
simpler
37.A home furnishingsis a group of people
________________ a. liberal
with political causb.systems
shared value conservative
based politicac.
on common informality.
life d. downsizing
experiences and situations
values, interests, a. culture
and behaviors are called__________ b. subculture . c. lifestyle composd. social class
39.As a form of a reference group, the _______________ a. Cultures. b. Subcultures.
are ones to which the individualc. Social classes. . d. Social factors.
wishes to belong. a. secondary groups b. facilitative
40.The __________________ is a person within a reference group who, because of special groups c. primary
skills,groups d. aspiration group
knowledge, personality, or other characteristics, a. facilitator
exerts influenceb. referent
on others.actor c. opinion leader d. social role player
41.Even though buying roles in the famil a. Wife . b. husband c. teenage childred. grandparent
42.A major
43. A(n) reason for the changing
________________ consiststraditi
of thea. The economic
activities peoplecondi
areb.expected
More women than eve
to perform NONE
according to d. Men and women
the persons around them a. behavior b. attitude
44. The stages through which families might pass as they mature over time is a description of c. role . d. status
what______________
45.A is called the is a person’s pattern a. Adoption
of living asprocess.
expressedb. Lifestyle cycle.
in his or her c. Values and Lifesd. Family life cycle
activities,
interests,
46. and opinions.
______________ is(are) a person’s unique a. rolepsychological characteristics
b. status that lead toc. relatively
position d. lifestyle .
consistent
47.A and lastingisresponses
_____________ a need that to ishissufficiently
ora.her
Psychographics
own environment.
pressing b. Personality
to direct the person. to seek c. Demographics d. Lifestyle
satisfaction
of the need. a. Motive. b. want c. demand d. requirement
48.A good synonym for motive is a(n) _ a. omen b. need c. drive . d. cue.
49.____________ describes changes in ana. Modeling b. Motivation c. Perception d. Learning .
50. In a _______________, the buyer reoa. habitual re buying b. straight re buying c. modified re bud. new task buying
 option5
Answer 5
d. All these
d. Consumer perception
d. Consumer perception
d. Consumer interpretation.
d. Consumer interpretation.
d. The price influences.

d. Physiological influences
d. Strong awareness of pricing policies in the market.
d. Social classes.
d. Cultural values
d. Product adaptation requirements
d. Product adaptation requirements.
d. Brand images.
d. Age groups, such as the teen market, baby boomers, and the mature market.
d. Knowledge
d. Their occupations
d. Communication.
d. A decline in the influence of religious values.
d. Decision makers
d. Fashion
d. Analyze the market and select the best at the lowest prices
d. Business buying behavior
d. The ethnographic market.
d. How do consumers respond to various marketing efforts the company might use?
d. All these
d. Consumer perception
d. Consumer perception
d. Consumer interpretation
d. Decision makers

d. Consumer’s thoughts-emotions
d. Supply and demand
d .Lifestyle
d. benchmarks
d. downsizing
d. social class
d. Social factors.
d. aspiration group
d. social role player
d. grandparent
d. Men and women

d. Family life cycle

d. lifestyle .
d. Lifestyle
d. requirement

d. Learning .
d. new task buying