Written Assignment Rubric

This rubric will be used to grade the Marketing Plan Topic Assignment, the Marketing Plan SWOT Assignment,
the Final Marketing Plan and the Research Article Summary.

Please note that a table of contents is only needed for the Final Marketing Plan.

This rubric is a 50 point rubric. Accordingly, the score earned using the rubric will be multiplied by two when
grading the Research Article Summary (worth 100 points) and multiplied by three when grading the Marketing
Plan SWOT Assignment and the Final Marketing Plan (both worth 150 points).

Unsatisfactory Needs Work Excellent

Content Fails to develop ideas Ideas not developed fully Develops ideas fully, using
using no business and/or inappropriate use appropriate business
concepts or terms. of business concepts and concepts and terms.
terms

(0-20 points) (21-31 points) (32-35 points)

Organizatio No evidence of Document is not divided Document is divided into
n & Visual structure, inappropriate into logical categories or logical categories, uses
Appeal headings, no table of uses inappropriate appropriate headings,
contents, and headings or does not includes a table of contents,
format/length is include a table of format and length are
inappropriate. contents or format or appropriate.
length is not appropriate.

(0-3 points) (4 points) (5 points)

Language Demonstrates Demonstrates less Demonstrates precise,
Use, Voice, impersonal or unclear professional language professional language and
& Style and incoherent word and word choice, some word choice, a defined
choice, no awareness of awareness of audience voice, and a clear sense of
audience, and major and control of voice, audience, uses well-
errors in sentence relies on simple sentences structured and varied
structure and usage. with insufficient sentence sentences.
variety and word choice.

(0-3 points) (4 points) (5 points)

Mechanics Many spelling, Noticeable spelling, Few or no spelling,
grammar or punctuation grammar or punctuation grammar or punctuation
errors. errors. errors.

(0-3 points) (4 points) (5 points)