Test 3

READING 1 hour

PART ONE Questions 1-7

• Look at the statements below and the article about pricing on the opposite page.
• Which section (А, В, C or D) does each statement (1-7) refer to?
• For each statement (1-7), mark one letter (А, В, C or D) on your Answer Sheet.
• You will need to use some of these letters more than once.

Example:
0 the price depending on the product features chosen by the customer

0 А В C D о о czi mm

1 the failure of a company to set its prices appropriately

2 a context that makes it difficult to increase prices

3 the consequences of companies trying to conceal their approach to pricing

4 the means by which a company ensured precision in the prices it offered

5 the fact that companies can learn about the effects of a price reduction
6 the first sector to price products according to how much customers were prepared
to spend

7 the widespread use of rough guidelines to determine prices

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