DISTRIBUTION AND SALES SYSTEM

MARCELA OSORIO GALLEGO

MARKET MANAGEMENT (2104688)

BIOTECHNOLOGICAL CENTER OF THE CARIBBEAN
VALLEDUPAR-CESAR
NATIONAL LEARNING SERVICE
2020
DISTRIBUTION AND SALES SYSTEM

LET’S LISTEN

1. Distribution channel is the main strategy that helps dealers to penetrate the target
market.

2. A wide diversity of factors such as nature of the products, market, and business,
among others, requires to be analyzed to decide the most convenient distribution
Channel.

3. Market is the interchange of prices in which some people offer any merchandise
and others buy it, paid a negotiated price.

4. Consumers obtain services or goods to satisfy their needs

5. Companies get together people who have similar goals and expect them to satisfy
the consumers’ needs.

CONCEPTUAL MAP
D istrib u tio n C h an n el

Producer
People or companies who
manufactures goods or services.
Peop
n
Intermediary
Mediator in transactions between VOCABULARY
producer and consumer.

Consumer Me
Comercial target of the
distribution channel.
 • TYPES OF DISTRIBUTION CHANNELS

• Direct and indirect

• Indirect

FUNTIONS OF THE INTERMEDIARIES

INVESTIGATION CONTACT

INTERMEDIARIES
PHYSICAL DISTRIBUTION PROMOTION

FUNTIONS
NEGOCIATION ADAPTATION
TRUE OR FALSE