[MUSIC] Thus far, we have overviewed

the importance of social in tomorrow's digital marketplace and

the trends impacting social today. While I have identified all the trends,
now it's time to hear from you. In this session, we will be watching two videos on
key social marketing trends of 2015. As you are watching them, I want you to
consider which trends
are the most important to you. The first video is by
Buzz Social Media and shows the impact of social on business and
society. And as you will see, social media is transforming the ways
we engage throughout the world. The second video is
the Social Marketing Revolution, developed by Erik Qualman,
the author of the book Socialnomics. This video approaches social from
a social plus mobile perspective. I like this video because it
makes an important point. Often we think of social and
mobile as similar, but in reality they are very different. Mobile is a
communications channel. It is a way for people to reach you,
and a way for you to reach them. Social is a media which uses
mobile devices to attract, engage, and
conduct business with an individual. In this program, we will show you
how the convergence of mobile and social can create new opportunities for
your organization. [MUSIC]