Professional Documents
Culture Documents
Chapter 1
Chapter 1
Civility at Work
How People Treatment is a Critical
Success Driver for Business
Lewena Bayer
10 9 8 7 6 5 4 3 2 1
This one is for you Denby. You are where I find my courage,
you are my compass. I love you like crazy cake bunny, Mom.
Description
In case you were not aware, research focusing on both Canadian and
U.S. companies shows that a whopping 98 percent of people polled have
experienced uncivil behavior on the job. And, according to the fourth
annual study on Civility in America: A Nationwide Survey, conducted
by global public relations firm Weber Shandwick and public affairs firm
Powell Tate in partnership with KRC Research, civility in America con-
tinues to erode. This year’s study found that 70 percent of the Americans
believe incivility has reached crisis proportions. Alarmingly, 81 percent of
the Americans think that incivility is leading to an increase in violence at
work. Notably, 80 percent of the people are dissatisfied with their jobs.
Increasingly, people are choosing employers who understand that
civility is good business. In Civility at Work, Lew Bayer describes the
business case for civility and explains how organizations can increase
employee retention, performance, and overall revenue by creating a
workplace culture of human kindness and civility.
Keywords
civility; retention; social intelligence; workplace culture; respectful work-
place; civility at work
Contents
Introduction������������������������������������������������������������������������������������������xi
Social intelligence
Cultural competence
Continuous learning
Systems thinking
Organizational
readiness
Engagement
Readiness
Change
Alignment
Figure I.1
their workplace is more civil. This is a significant change from 2015 where
87 percent of people polled said that their workplaces were uncivil.
The latest installment of the study also shows that respondents
feel social media are contributing heavily to the cause of incivility, with
63 percent of the Americans reporting that the impact of social media
on civility has been more negative than positive. Previous studies did not
highlight media or social media as primary causes.
On the surface, that 89 percent of the people polled say their work-
places are more civil now than they were in 2015 seems like good news.
However, at a closer look, the numbers just do not add up. I wonder if the
perceived increase in civility has more to do with the general increase in
discussions and provision of tools and policies related to civility resulting
in a perception of increased civility, or, has civil behavior actually increased.
Based on what the research is saying about increases in stress levels and
mental wellness, I would suggest that things are not so different than they
were 5 to 7 years ago, or that they are different, but not necessarily better.
With 2019 Weber Shadwick research stating that the average person
encounters incivility an average of 2.4 times a day and 10.2 times during
a work week, I propose that dealing with incivility has simply become a
Introduction
xiii
way of life for many. I would suggest that we will want to keep a close eye
on the trends and expectations for civility online—this as our day-to-day
work applications for online training, conference calls, chat, and so on
has increased significantly.
In addition, the past decade has been fraught with significant social
change. For example, events such as #metoo, the new normal in world
politics, for example, presidential tweets, economic fluctuations, global
pandemics, increasing world hunger, …and the list goes on, have signifi-
cantly impacted the way we live, work, think, and interact. Specifically,
many of us are barely surviving, and so, on the surface, social niceties
seem a distant add-on.
One might think that with people interacting less due to being forced
to work from home since the COVID-19 pandemic, things would be
simpler. But, the reality is, working remotely carries with it all kinds of
unexpected stressors, and sadly, with limited opportunities for real live
interactions, remedy and repair can be problematic as well. As we move
further into a work world where technology can simultaneously obligate
or obscure transparency, where it is becoming increasingly difficult to
differentiate between shades of truth and fabrication in everything from
photos to profiles to documents and even integrity metrics, and where
experiencing high touch, live human communication is quickly being
replaced by replicas and automation, the remnants of positive people
treatment are increasingly important.
Further, when there is low confidence related to job security and
being able to pay the mortgage or put food on the table, people will often
rationalize reduced expectations for social courtesy based on increased
stress. This is not unreasonable, but regardless, most people still have to
work for a living and having to encounter incivility face-to-face or online
only serves to exacerbate already tenuous situations. As such, the work-
place represents either a heaven or a hell with respect to our day-to-day
experience. And, the reality—based on the research—is that for many
people, work is not so heavenly.
What I know for sure, based on over 20 years in the field, is that:
Shandwick, Weber, and Tate, Powell. “Civility in America 2011,” 2011. http://
1
www.webershandwick.com/uploads/news/files/Civility_in_America_2011.pdf
xvi Introduction
2
Cowan, Pamela. 2010. “Depression Will Be the Second Leading Cause of
Disease by 2020: WHO.” www.calgaryherald.com. July 10, 2010. http://calgary
herald.com/health/Depression will second leading cause disease 2020/3640325/
story.html.
3
Martin, Judy. 2012. “Tackling Depression at Work as a Productivity
Strategy.” Forbes Magazine. October 24, 2012. https://forbes.com/sites/work-
in-progress/2012/10/23/tackling-depression-at-work-as-a-productivity-
strategy/#4e7d1b082294
Introduction
xvii
• Business consultants
• Entrepreneurs
• Performance and productivity analysts
• Workplace trainers
• Social and communication training facilitators
• Customer service experts
• Business owners, managers, supervisors, and individuals who
want to build a better workplace or build a successful business
Introduction
xix
Book Snapshot
Chapter Topic Content Covered
Introduction Rationale for Civility at Workbook
Overview of book Contents
Chapter summary chart
1. Time for Change - Evidence that Incivility is Rampant
- Elements of a Successful Civility Initiative
- Civility in the Workplace is About Change
- Readiness as an Indicator of Success for Civility Initiatives
- The Civility Initiative Process at a Glance
- Good news
1. 2. Defining Civility - Outcomes of Civility Training
- Dictionary Definitions of Civility
- Civility Experts Worldwide Definition of Civility
- The Difference Between Civility, Courtesy, Etiquette and Manners
- How Does Civility Relate to Values?
- Isn’t Civility the Same Thing as Character?
- How is Being Civil Different from Showing Respect?
- The Difference Between Civility and Ethics
- Civility and Emotional Intelligence
- Civility and Positive Psychology
- Civility and Being Nice
1. The Business Case - Introducing Value of Civility Training to the Boss
- Strategies for Persuading Others that Civility is Important
- Assertions Made in Presenting Evidence that Civility Training Works
- What are Soft Skills?
- Han’s List of Soft Skills
- What the Research Shows About Soft Skills Relative to Technical Skills
- Soft skills are Essential Skills
- Civility requires Essential Skills
- What will Successful Training Look Like?
- Three Parts to Devising an Evaluation Plan
- Impact of Essential Skills Training
- The Business Case-Impact of Civility Training
1. Civility as a Change Initiative - What does Change have to do with Civility?
- The Stress of Change can be Positive.
- Change = Learning
- The New World of Work
- Trends Impacting the way we Work
- The Myth of Change
1. The Civility Culture Compass - What Comes First, Uncivil Attitude, or Uncivil Behavior?
- About Attitude
- Why are People Rude at Work?
- What is Organizational Culture?
- Skills versus Competencies-what’s the difference?
- Using the Civility Culture Compass®
- Four Conditions on the Compass
Figure I.2
xx Introduction
1. Notes from the field sections in each chapter; these highlight success
stories related to civility in various workplaces.
2. A short quiz to test your knowledge.
3. Recommended Homework.
4. There are optional assignments in Chapter 10.
CHAPTER 1
1
Premack, R. 2018. “17 Seriously Disturbing Facts about Your Job.” Business
Insider. Business Insider. August 2, 2018. http://businessinsider.com/disturbing-
facts-about-your-job-2011-2?op=1#ixzz3XCZH6nbq
2
“One Third of Your Life Is Spent at Work.” n.d. Gettysburg College. https://getty-
sburg.edu/news/stories?id=79db7b34-630c-4f49-ad32-4ab9ea48e72b&pageTitle=
1percent2F3 of your life is spent at work
2 Civility at Work
to our schools, and so on. I would also suggest that this is true of work-
places all around the world.
We carry the impacts of incivility with us wherever we go, and so, the
toxicity created by incivility manifests as road rage, stress-related illness, social
aggression, social isolation, inappropriate behavior in public places and on
social media, bullying, harassment, racism… and the list goes on. We are also
seeing the impacts of incivility in our daily interactions, and as you would
guess, the research shows incivility is a contributing factor to everything from
school shootings to measurable declines in community social capital, and to
leadership trust indicators. Quite a gloomy picture overall.
Christine Porath, leading researcher in human performance and
author of Workplace Civility3, states,
And then, the other issue is that even witnesses, as well as people who
experience it, are far less helpful. They are actually three times less likely
to help someone else, and their willingness to share drops by more than
50 percent. So, incivility pulls people off track, even for those people who
are trying to push forward.
Research by Weber Shadwick and Powell Tate, in partnership with KRC
Research, detailed in the 2019 Civility in America report4, found that:
3
“The Future of Work Is Human.” 2019. Workhuman. September 3, 2019. https://
workhuman.com/resources/research-reports/the-future-of-work-is-human
4
“Civility in America 2019: Solutions for Tomorrow.” 2019. Weber Shandwick.
https://webershandwick.com/news/civility-in-america-2019-solutions-for-
tomorrow/
Time for Change 3
5
Ibid.
4 Civility at Work
6
“The High Cost of Workplace Rudeness.” 2014. BBC Worklife. BBC. April 1,
2014. http://bbc.com/capital/story/20140401-how-rude-why-polite-pays
7
http://sciencewa.net.au/topics/social-science/item/2174-reactions-to-
workplace-incivility-explored/2174-reactions-to-workplace-incivility-explored
8
Bar-David, S. 2011. “Benefits Column: Abrasive Employees Hurt Produc-
tivity.” Benefits Canada Benefits Column Abrasive Employees Hurt Productivity
Comments. http://benefitscanada.com/benefits/health-wellness/benefits-column-
the-impact-of-workplace-incivility-62273
9
Lim, S,, and A. Lee. 2011. “Work and Nonwork Outcomes of Workplace Incivility:
Does Family Support Help?” Journal of Occupational Health Psychology. U.S. National
Library of Medicine. January 2011. http://ncbi.nlm.nih.gov/pubmed/21280947
10
Shim, J., and H.J. Chang. n.d. “The Relationship Between Workplace Incivil-
ity and the Intention to Leave; Implication to HRD.” ICERI2011 Proceedings.
IATED. http://library.iated.org/view/SHIM2011REL
Time for Change 5
11
Premack, R. 2018. “17 Seriously Disturbing Facts about Your Job.” Business
Insider. Business Insider. August 2, 2018. http://www.businessinsider.com/dis-
turbing-facts-about-your-job-2011-2?op=1#ixzz3XCZH6nbq
12
“Quality of Working Life.” 2014. Encyclopedia of Quality of Life and Well-Being
Research, 5320–20. https://doi.org/10.1007/978-94-007-0753-5_103371
6 Civility at Work
13 million working days are lost every year because of stress. Stress is
believed to trigger 70 percent of the visits to doctors and 85 percent of
serious illnesses13.
Alarmingly:
13
“Work-Related Stress, Anxiety or Depression Statistics in ...” 2019. https://
www.hse.gov.uk/statistics/causdis/stress.pdf
14
“Quality of Working Life.” 2014. Encyclopedia of Quality of Life and Well-Being
Research, 5320–20. https://doi.org/10.1007/978-94-007-0753-5_103371
15
“Work-Related Stress, Anxiety or Depression Statistics in ...” 2019. https://
hse.gov.uk/statistics/causdis/stress.pdf
Time for Change 7
But, there is light. I believe, and I hope you will too, in the power
of one. I believe that each of us has the power to be better, and to do
better—for ourselves and for each other, and I—as I hope is also true for
you, believe that most of us would do better if we knew better.
Company culture includes a variety of elements, including:
• Work environment
• Company mission
• Values
• Ethics
• Expectations
• Goals
• (And, Masotti and Bayer would add “employee experience” as
an aspect of workplace culture)
• Engagement
• Innovation
• Collaboration
• Retention
• Morale
• Stress at work
• Health at work, for example, sick days
• Ability to manage change
• Learning
• Teamwork
• Autonomy
• Communication
• And, overall workplace culture
Civility in the workplace is about change. Okay. But, we deal with change
all the time, so why is this a big deal?
The big deal is that 70 percent of the change initiatives fail. Some-
where along the way, the change management strategies and processes
we have been using have become ineffective. And, 70 percent is a lot of
failure. And, a lot of time, a lot of resources, a lot of frustration, and a lot
of desperation. (You may recall from the introduction how problematic
desperation can be.)
Where this failure applies to civility initiatives, I have come to under-
stand that there are two main reasons organizational civility projects fail.
This understanding could potentially be applied to other types of change
initiatives, but for the moment, we are, of course, focusing on civility as a
change initiative. The reasons are:
Let us first look at point (a). What is engagement? For our purposes,
engagement means that individuals (employees) actively and consciously
choose to contribute to the workplace in a meaningful way. In doing so,
they show that they believe in the organization, they acknowledge that
they, as individuals, have value and are valued, and they have an under-
standing of, and share, the organizational values and goals. So, engage-
ment goes far beyond attendance. Showing up and doing just what you
are required to do is not engagement. Our research has shown that there
12 Civility at Work
are definite causal factors when employees become disengaged, and the
most powerful of these relate to:
These three factors contribute to the overall levels of trust and help
create workplace culture. (More on this in Chapter 5.) When any or all of
the aforementioned factors are not in place, we start to see disengagement
and other symptoms of incivility begin to emerge.
Imagine a workplace where some or all of the symptoms of viral inci-
vility are present.
Some common and measurable symptoms of incivility have been
identified over 20 years of field work by Civility Experts Inc.
Over the years, we have learned that the more symptoms there are
present, and the greater the frequency of observance of the symptoms, the
more these symptoms support the statistics referenced in the introduc-
tion, which suggested that 80 percent of the people are dissatisfied with
their work. Dissatisfied means that employees do not feel valued, they do
not feel adequately compensated, they do not feel safe at work, they are
experiencing unmanageable stress, they are being bullied, they do not feel
secure, do not trust their boss, and so on. If employees are dissatisfied, it
is unlikely that they are focused on skill-building and p roductivity. They
are more likely focused on those desperate coping selfies we referenced
earlier—the social survival behaviors; self-preservation, self-promotion,
self-indulgence, self-absorption, self-pity, self-interest, and so on. Self-
focus does not lend well to team orientation or collective goals.
An organization might implement respectful workplace or conflict
management training in an effort to alleviate one of the incivility symptoms,
and this training might even be deemed good because employees gain some
knowledge or skill. But, employees may not be inclined to transfer that skill
and knowledge to the workplace in a meaningful way because they are not
sufficiently engaged. Most employers would agree that it does not matter
how much people learn if they cannot connect and use their new knowledge
and skills effectively on the job. Unfortunately, a lot of time and money are
often spent on good but ineffective training before leadership realizes there
has not been sufficient transfer of learning. Without transfer of learning,
there likely will not be much measurable impact or benefit to the workplace.
And, you need engagement to ensure meaningful transfer of learning.
When building a culture of civility in the workplace is the goal,
much of the conflict management, general communication, and diver-
sity training delivered in workplaces these days constitute good—but
14 Civility at Work
Assess civility
Define civility
Build foundation
for change
Identify goals initiative
Figure 1.1
Defining Civility, should be helpful. And, if you are not yet sure about
the benefits of starting a civility initiative, we present the business case in
Chapter 3.
Please note Figure 1.1, which outlines a general three-step process for
devising a civility initiative:
There are just three general steps in the civility initiative process,
seems easy enough, right!
Step 1 in the process is identifying your goals. This means starting with the
end in mind. In the case of devising a civility initiative, we know in advance
that because of the nature of change in our workplaces, and because civility
competencies are soft skills that are never fully developed, we are always going
to identify some need related to one or more of four core skill areas. And,
based on 18 years in the field combined with the research, we also know that
training in the civility competency areas does result in specific outcomes, and
these outcomes are most likely on your end in mind wish list.
To begin, ask yourself (or work with your team to answer) the follow-
ing questions. If you do not have an answer for each, you are not ready
to move on to Step 2:
the potential time savings? What if the teams are even 10 percent
more productive? Positive change typically results in more positive
change, and you have to be prepared to manage these changes ongo-
ing. As an example, if people become more competent, do you have
to pay bonuses? Will you have to secure more accounts to keep up
with increased productivity? Will you end up laying off employees
because production is more efficient? Be sure to consider the trends,
changes, and other influences impacting the organization, and fore-
cast any impacts that could influence change in your workplace over
the next five years at minimum.
6. Are your goals realistic, for example, SMARTER; specific, measurable,
attainable, realistic, time-set, and/or timely, evaluated, and rewarding/
rewarded? Do you have a goal that is clearly defined? This is going
to drive the whole process, so it is important to take some time to
devise this SMARTER goal.
Recommended Homework
There is some good news!
The good news is that awareness is growing about the benefits of civil-
ity at work, and they are ready for change. Nearly eight in 10 employees
with coworkers (78 percent) report that civility at work provides tangible
upsides. Four in 10 say civility at work improves their work morale and
increases their loyalty to their employer (40 percent each) and nearly as
many say it improves their quality of work (36 percent)16.
People-Treatment Self-Assessment
16
“Civility in America 2019: Solutions for Tomorrow.” 2019. Weber Shand-
wick. https://webershandwick.com/news/civility-in-america-2019-solutions-for-
tomorrow/
18 Civility at Work
Test Yourself
1. How many people die in genocides, which are global incivilities,
every day?
a. 10,000
b. 5,000
c. 35,000
d. Over 100,000
2. When writing SMARTER goals for civility initiatives, the “E” refers to:
a. Eliminate
b. Evaluate
c. Encourage
d. Elaborate
3. Workplace “culture” is described by Masotti and Bayer as:
a. How people dress and act at work
b. The power division or hierarchy of a workplace
c. The day-to-day experience of living in a workplace
d. The tone of a company, for example, how people feel
Index
Adaptive capacity, 64 Change management process, 11
Adult depression, 6 Change readiness, 14, 65
Assignments Character, 8, 30
assumptions, 178 Civil communication, 144
checklist for personal values, Civility
173–175 benefits, 141–142
job stress and depression, 178–184 character, 30
long-term incivility, 175 civilitas, 23–24
training case scenarios, 175–177 constructive confrontation, 23
Attitude, 84, 154 courtesy, 28
definition, 143
Business case, 39 Civility Experts Worldwide,
Civility Initiative, 40 25–26
civility training, 41 dictionary definition, 21
evaluation strategy, 55–57 elements, 22
increased performance and mind approach, 24
productivity, 59 personal definition, 40
increased revenue and engagement, politeness, 21–23
57–60 dismissal, 22
soft skills see Soft skills emotional intelligence, 34–35
team orientation and ability to ethics, 32–34
work, 59–60 etiquette guidelines, 28
Golden Rule, 24
Change imperative and positive psychology, 35–36
adaptive capacity, 64 principles, 32
change readiness model, 64 respectfulness, 30–32
demographic shifts, 74–75 tenderness and kindness, 36–37
economic trends, 73–74 training, 54–55
employment issues, 69–70 values proposition, 29–30
influencers, 76 Civility change initiative
learning, 67–68 business case, 40
myth of change, 77–81 change management process, 11
social trends, 69 civility symptoms survey, 12–14
stress impacts civility training outcomes, 27
Harvard’s findings, 67 engagement, 11–12
high levels, 66 failures, 11
negative, 66 planning and implementation, 10
positive, 66 readiness, 14
research, 65 three-step process, 15–17
technology trends, 71–73 workplace culture, 10
workforce management issues, Civility Competency Matrix, 42,
63–64 137, 148–149
208 Index