AMITY BUSINESS SCHOOL

SUMMER INTERNSHIP : WEEKLY PROGRESS REPORT

For the Week Commencing .

WPR 1 of 6 : week 5

Name:Anuj Malhotra..........................

Programme:MBA GENERAL Enrolment No -A0101915213…………………

Project Title:
Advertising effectiveness study


Targets for the week:

For the fifith week we were asked to determine the effectiveness of advertising is measured for a variety of reasons :
a) To determine whether a campaign accomplished its advertising objects.
b) To evaluate the relative effectiveness of several advertisements to ascertain which copy,
illustrations or layout is best.
c) To determine the strengths and weaknesses of various media and media plans.

Achievements for the week:

We were able to determine determine the effectiveness of advertising is measured for a variety of reasons as
mentioned in above targets.

Future work plans:

No future targets were determined.