Generation Gap: Grouping by Age

–Baby Boomers, Generation X, Millennials are

examples of generational cohorts
–Research done by studying these groups can be
useful in developing marketing campaigns
–Understanding generation gaps is essential
–We all influenced by society & time we grew up in
–Major events and cultural shifts help shape our
attitudes (ATM, Mobile banking e.g.)

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Understanding Generation Gap

– Help in communicating effectively with different audiences

– Older and younger generations have different attitudes
towards technology.
– Campaigns using text messaging or social media are probably
not going to resonate older generations
– Times change too. WhatsApp is a big hit among Senior
Citizens!
– Communications need to match your inventory to the
generations for whom it is relevant

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

 INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
Source: Entrepreneur .com