BIBLIOGRAFI

Berkowitz, E. N., Kerin, R. A., Harley, S. W., & Rudelius, W. (1997).

Marketing (5th ed.). Irwin.

Etzel, M. J., Walker, B. J., & Stanton, W. J. (1997). Marketing. New York:
McGraw-Hill Inc.

Evans, J. R., & Berman, B. (1997). Marketing (7th ed.). New Jersey:
Prentice Hall.

Keegan, W. J., Moriarty, S. E., & Duncan, T. R. (1995). Marketing (2nd

ed.). New Jersey: Simon & Schuster.

Kinnear, T. C., Bernhardt, K. L., & Krentler, K. A. (1995). Principles of

marketing (4th ed.). New York: HarperCollins.

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th ed.). New
Jersy: Prentice-Hall Inc.

Nik Rahimah, Ghazali, & Zaharah. (1996). Siri pengurusan Fajar Bakti:
Asas pemasaran. Shah Alam: Penerbit Fajar Bakti.

Perreault, W. D., & McCarthy, E. J. (1996). Basic marketing (12th ed.).

Irwin.

349
350