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  • Francisco Act #3 and #4

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    janina marie francisco
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    FRANCISCO ACT #3 AND #4

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    9 views1 page

    Francisco Act #3 and #4

    Uploaded by

    janina marie francisco

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Francisco, Jasima Marie

    12- ABM

    ACT#3

    BRAND NAME: Coffee Blend


    PRODUCT BENEFITS: Protects Against Diabetes, Helps Burn Fat
    TARGET MARKET CHARACTERISTICS 18 above, girl or boy, single or married, and
    A. Geographic any religion
    B. Demographic to sleeplessness, for stress
    C. Psychographic interested, coffee lover, loyalty, affordability
    D. Behavioral
    BRAND POSITIONING One cup at a time

    ACT #2

    BRAND NAME: Ube-Macapuno Pie


    SEGMENTATION PLAN: Demographic, Geographic, Behavioral,
    Psychographic
    TAGETING PLAN: Who will be most likely the product
    POSITIONING PLAN: In Sales, In Advertisement

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