MARKETING AND MANAGEMENT

ASSIGNMEN NO 1
SUBMIITED BY: NABEEL MUNIR
SUBMITTED TO: SIR HANIF SHAZAD
DATE: 19/10/2020
Marketing challenges in the 21st century faced by the managers?
How to tackle them?

Problem 1: Inexperience or Understaffed

As the marketing field grows and becomes more complex, there is more to know,
more to do, and more to track. While you may start out with what looks like the
perfect marketing team, holes can begin to appear where there is a lack of
knowledge or capability. This results in sub-par marketing strategies and poor
performance. Thoroughly consider the possibility that your team may need to see
some changes before valuable marketing results can start to appear.

Fixing the experience gap

Take a close look at your current team and see what improvements can be made.
A general lack of understanding regarding inbound marketing practices might be
indicative of a need to partner with an inbound marketing agency. There are
specialized teams that partner with marketing managers to create content, track
results, and generate traffic, leads, and sales, such as our team here at Fan nit.

Problem 2: New Marketing Trends

As new trends appear on the market, it can be difficult for marketing managers to
keep track of the changes and implement them in their own strategies. While
embracing these changes would be to their benefit, keeping up with all things
new regarding social media, web design, user interface, and much more can be
quite overwhelming.
Staying ahead of inbound marketing trends

Inbound marketing agencies exist to do the research and detailed work involved
in deciding which new inbound marketing trends to embrace, as well as how to go
about implementing them into business’ marketing. The process of figuring out
which target audience matches the social media and target audience you should
focus on can be left in an inbound marketing agency’s hand. They will produce
the information for you, saving you a whole lot of energy and time.

Problem 3: Interpreting marketing report data

Some marketing managers lack the knowledge necessary to interpret marketing

report data. Without this information, they are not able to know which marketing
strategies to pursue. This can decrease their ROI as they continue to utilize too
many strategies, not knowing which one is performing best, or can drastically
damage their campaign if they are not using the correct strategies to their full
potential.

Use marketing data to improve campaigns

Inbound marketing agency’s role is to help interpret and translate the data
received back from marketing happenings for marketing managers. Utilizing
analytic software, they are able to configure reports and provide advice to
managers on how to modify their marketing strategies to get the best results.
 ASSIGNMENT No 2
Submitted By: Nabeel Munir
Submitted To: Sir Hanif Shazad
Roll No: 2191118
Trader Joe’s have differentiated themselves from their competitors by
positioning themselves as a “national chain of neighborhood grocery
stores.” They offer a more
Tight-knit corner store shopping experience than similar premium food
competitors like Whole Foods.
They have a wide variety of high-quality food at a low price and try to
make shopping fun. Their nautical theme is reflected across their assets
from in-store signage to the Hawaiian shirts their employees wear to
the language they use on their website.
As they say on their website, “If an item doesn’t pull its weight in our
stores, it goes away to gangway for something else.” That single
sentence exemplifies their commitment to offering value through
quality products at reasonable prices in a fun atmosphere.
Apple is literally a textbook example of a strong brand. They’re the first
example Simon Sinek brings up in his Golden Circle framework, asking
first why, then how and what.
Apple builds beautiful, innovative computers that are different than
anything else you’ve experienced and markets them to resonate with
their consumers.
Apple’s message highlights the same qualities in their consumers that
they do in their products: if you are an Apple person, you are also
innovative, imaginative and creative.
Like Tesla, Apple leaves price out of their branding and instead focuses
on the value their products offer and the connection formed with their
consumers
According to Bezos, Amazon’s major difference would be providing
greater value to customers by a combination of extraordinary
convenience, instant access, and comprehensive selection.
These differences would have been sufficient to build a competitive
advantage but Jeff had one more idea. He decided to add a foremost
valuable difference — Low Prices. Amazon would provide both value
and low price. He had his own reasons to believe that Amazon would
have a natural advantage in selling products with low-profit margin.
He is of the opinion that high-profit margins justified rivals’ investments
in research and development and attracted more competition, while
low margins attracted more customers and were more defensible.
So, Amazon’s Positioning Strategy was Low-price, extraordinary
convenience, instant access, and comprehensive selection.
Netflix is officially “Streaming Ready”. They have shifted its brand
positioning from DVD rentals to streaming as its core service. A major
change for the brand (and for the better, as we know). This change is
accredited largely to the company’s consistent testing of consumer
behavior. As industry and consumer demand starts moving away from
DVD to streaming, Netflix’s branding also changed, positioning
themselves accordingly to remain at the forefront.
Netflix begins to implement social media integrations (starting with
Facebook) on their platform. However, its purpose was to spread the
word about Netflix to a wider circle by means of sharing titles that
viewers have watched. This is a tactic for brand awareness
Dollar Shave Club is an American company based in Venice, California,
that delivers razors and other personal grooming products to
customers by mail. It delivers razor blades on a monthly basis and
offers additional grooming products for home delivery. Their name
alone demonstrates one of the main aspects of Dollar Shave Club’s
value proposition: their low cost.
Dollar Shave Club has focused its positioning on affordability and
convenience, creating a brand that’s relatable for the average
consumer. Whereas their competitor Gillette is more expensive and has
a very masculine tone to their messaging and branding, Dollar Shave
Club is more cheeky and casual. Gillette has a very sleek look and
features guys who look like actors and models. Dollar Shave Club
features average looking people across a wide age range who are more
relatable to consumers. Dollar Shave Club’s brand is cheaper, cheekier
and more convenient than their competitors.