BUSINESS COMMUNICATION AND ETHICS

(HS-208)

DEFINITION
Business communication is information sharing between people within and outside an
organization that is performed for the commercial benefit of the organization. It can also be
defined as relaying of information within a business by its people.

COMPONENTS OF BUSINESS COMMUNICATION

 Sender
Senders initiate the process of communication. To ensure a successful communication, the
sender must consider the context of the message, who will receive it and what the message
should accomplish. This enables the sender to properly shape and deliver the message.
 Encoding
Encoding is the translation of ideas and concepts into symbols and gestures. The sender
begins by deciding the message to be transmitted. Good ideas often become lost if the
encoding process is botched. For example, conversations muddled with irrelevant facts and
convoluted logic might make it impossible to have a clear and productive dialog on the facts.
 Channel
The medium is the means by which a sender transmits a message. At a workplace, messages
can be oral or written. Aside from spoken words, oral communications carry non-verbal
messages. Tone, facial expression and a relaxed or agitated demeanor provide supplemental
information to the receiver. Written messages include email, faxes, reports and memos. A