A Business research will be conducted for a certain product to determine its marketability in a certain

town with an estimated population of 120,000 individuals. a) If the researcher will allow a 5% margin of
error, how many individuals are needed in the sample. How many samples are needed if the researcher
will use b) 1%, c) 10% margin of error?

b. if margin of error is 1%

Where:

n= 120,000

N =120,000

e= 1%

N
n=
1+ Ne2

120,000
n= 2
1+(120,000)(0.01)

120,000
n= ❑
1
(
1+ ( 120,000 )
10000 )
120,000
n=
1+12
120,000
n=
13

n=9,230.769231

n=9,231 individuals