1.1 There are countless benefits to the construction and maintenance of a strong brand.

These are four

of the main advantages I would expect to see with a strong brand:

I. Branding builds financial value

Companies that publicly trade on a stock exchange are priced, much of which is attributed to the
company's name. Future business is also ensured by a good brand. If a company is in a position to
borrow expansion funds or roll out an IPO, being viewed as more important would make the process
beneficial to the owner. The greater a company's devotion to building it' brand value, the better the
financial return from its efforts.

II. Brand equity maximizes new product launches

A significant benefit of good branding is that it facilitates innovative products and services. As they
already know a brand, people would immediately be interested. Therefore, a powerful brand can help to
introduce new flavors, items, or services. (Cass, J.,2018)

III. Branding builds customer recognition

Customer understanding is established with a good product. This means that when a customer buys a
certain item or feels that a company offers a service, he or she considers the company in the process.
The brand they know is more likely to be chosen by customers. (The Fanaras, L.,2019)

IV. Branding enhances credibility and ease of purchase.

With your clients, business, and the entire market, a powerful, well-known brand strengthens your faith.
If the brand is trustworthy, it will most definitely get the offer. Customers want to buy from brands they
like, understand and rely on. (The Fanaras, L.,2019)

1.2 For global branding, the main challenge is for marketers to determine whether to standardize their
products or customize them. Standardization can be referred to as globalization, meaning that regional
or global standardization provides a standardized product. In order to satisfy local legislation and market
conditions, minor alterations are typically made. Customization is known as Localization, whereby the
necessary modifications are made to meet the local modifications. When attempting to bring their brand
to the international market, advertisers must tackle many problems. The key challenge faced by the
marketer is to satisfy the needs of the consumer and learn about each country's market characteristics.
Key decisions should be made if advertisers want to be competitive in different countries. In choosing
either to standardize the brand of their product and service or to tailor it to suit the demand from the
local market and optimize profit at the same time. (Essays, 2018, U.K.)

1.3 They enjoy many advantages when businesses are marketing on a global scale, starting with the rise
in customers that lead to revenue and gains. Globally, marketing increases the efficacy of the goods and
services of an organization (Teeboom L,2019)

A business will learn as it expands, thereby becoming competitive as new goods are promoted. A larger
audience will have the goods.

For enterprises, global branding offers a greater competitive advantage. If a business has a strong brand
recognized on the market, even other businesses will manufacture goods such as yours, consumers will
be loyal to the established brand. Moreover, as consumers around the world are told about the goods or
services the company provides, so that they know about the company and the many advantages it has
to offer them, they can engage with the company (Teeboom L,2019)

Shopping takes less time because you can quickly distinguish branded goods. By knowing the logo,
designing the packaging, making it easy to select the item and therefore that time while shopping,
consumers know the items they need.

1.4 The world has many distinct cultures, with the original message, a company can find it difficult to fit
the cultures. Some markets are primitive that the geographical area cannot be reached by enterprises,
and the internet is not even recognized. In some countries, the political, legal and conditions pose a
challenge that there may be political uncertainty in a country that hinders the recognition of a brand in
the region. Legal regulations may prohibit large brands from joining, as countries may want to protect
domestic brands.

References

1. Allchin, J(2010) The challenges of expanding a brand’s global reach

https://www.marketingweek.com/the-challenges-of-expanding-a-brands-global-reach/
2. Fanaras L A(2020)5 Major Benefits of a Strong Brand
https://mill.agency/creative/5-major-benefits-strong-brand/
3. Lumenlearning(,n.d)Marketing Globally Globalization Benefits and Challenges
https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-globalization-
benefits-and-challenges/
4. Teeboom L (2019) The Advantages of Global Branding and Advertising
https://smallbusiness.chron.com/advantages-global-branding-advertising-18190.html