The surprise sex toy trend taking over iconic clothing stores Sextoys arene longer just cold in online cx shops, Some of Australi’ biggest retailers are gettinginto the sevuol wellness space ‘atlenutvertoré sydney Coden 8 Gharinnatond @ Serdar "Mum jeans. Floral beach dresses, And a vibrator. Popular Australian chain store Coton On Body has started selling sex toye and In time for Valentine's Day, the retailer, which eatutes prominently in shopping centres ‘and precincts around the country, has released a Self Love range onlin. ‘The range inchudes a number of vibrators with names ike “The Milionare”, “The Fireman” and “The Surfee” as wel s sexual lubricants and massage ols. This is sold alongside their underwear, workout and beach apparel ~ THE FIREMAN milecQrakers e XY A statement from the brand said because their customers are made ofall ages, The Self Love range will not be sold in stores and only available in the hidden experience online “The launch ofthis new range, we invite everyone to explore what self love and pleasure means to hem. We know its personal,” statement from Cotton On Body sai “Following our recent social launch, we have received a huge pesitive response to the range.” ‘Should Australia's biggest retailers sell adult toys? e [And they arent the only popular clothing retailer to step into the female pleasure space, (Online juggernaut The Iconic has launched a Women's Sexual Wellness section to thei ‘website. Along with selling clothes from Australian designer ike Camilla and Mare and Rebecca Vallance, the website sells sex tos and accessories Sexologst Dr Niki Goldstein believes the trend for more iconic Australia fashion brands to step into the sex space is encouraging. “It helps to normalise the idea of women taking control oftheir own pleasure,” she told The Dally Telegraph. Goldstein aso sells sex toys herself and says the retal giants stepping into this space is ‘overall good for business. “So often sex is seen as taboo for women, and something that can't be discussed openly. ‘But these brands help normalise female sexuality, which ultimately supports my business 00," she said es also something tha is more common inthe UK, with phamacy sin Bots inroduing sex oss to. More Coverage thease in 2008 ‘add csnberesiereleszan aotoie (iiss apdcigCruiaindiencam: Ramcerat ies aeiieta her web have gone up 50 60 percent with eben Teeny” the majority of purchases being females.