Generation Gap and Digital Media

–Generational differences are critical when it comes

to digital marketing
–Channels map to certain Age-groups
–Place your content on websites, search engines and
social media as per who is viewing those sites
–Wealth of research describing the common traits of
various generations available on the web
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
Source: Vici Media Inc.

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Source: Delloitte
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD