Professional Documents
Culture Documents
Material Distribution Channels
Material Distribution Channels
Tabla de contenido
Introducción ................................................................................................................... 1
2. Market consideration................................................................................................. 5
3. Prepositions ............................................................................................................... 5
Referencias .................................................................................................................... 7
Introducción
Mapa conceptual
1
1. Distribution channels
Definition
It is a distribution network through which the producer puts his products in the market
and passes them to the actual users. Therefore, the channel serves to bridge the gap
between the point of production and the point of consumption thereby creating time,
place and possession utilities.
Retailers Consumers or
Producers Wholesalers
dealers users
2
Selection criteria for distribution channel
Costs: to pay the lower cost of distribution and lower price for the product.
Intermediaries: distribution costs are generally lower when using intermediaries in the
distribution channel.
3
Fuente: Pixabay (2012)
3. Information on new products, new uses of existing products, etc. from producers to
consumers.
Product consideration
The type and the nature of manufactured products are important elements in choosing a
distribution channel. The major product factors are:
4
Perishable products
Products subjected to frequent changes in fashion or style as well as heavy and bulky
products.
They follow relatively shorter routes distributed directly to minimize costs.
2. Market consideration
3. Prepositions
5
For table. At the table.
For events. At a concert, at the party.
At Place where you are to do At the cinema, at school, at
something typical, watch a film, work.
study, work.
Attached. The picture on the wall.
For a place with a river. London lies on the thames.
Being on a surface. On the table.
On For a certain side, left, right. On the left.
For a floor in a house. On the first floor.
For public transport. On the bus, on a plane.
For television, radio. On TV, on the radio.
Left or right of somebody or Jane is standing by, next
By, next to, beside
something. to, beside the car.
On the ground, lower than, or The bag is under the table.
Under
covered by, something else.
Lower than something else but The fish are below the
Below
above the ground. surface.
Covered by something else. Put a jacket over your shirt.
Meaning more tan. Over 16 years of age.
Getting to the other side, also Walk over the bridge.
Over across.
Overcoming an obstacle. Climb over the wall.
Higher than something else, A path above the lake.
Above
but not directly over it.
6
Referencias