A business enterprise exists and operates within an environment consisting of economic, social,
cultural, political, legal and technological forces. All these forces influence the functioning of
business in one way or the other. They constitute the environment of business.
1.1 MEANING AND DEFINITION OF BUSINESS ENVIRONMENT
Meaning : The term business environment means the sum total of all the fe
Business environment is “the aggregate of all conditions, events and influences that surround
and affect business.” — Keith Davis
Business environment refers to “the total of all things external to firms and industries which
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