Untuk PPT:

Dynamic Capabilities and Deep Uncertainty

 Deep uncertainty must have good management that includes the art of imagining a future
and endeavoring to build it.
 Strong dynamic capabilities have an entrepreneurial and an "asset orchestration" (effective
use of a governance system) dimension that allows companies to do a better job of
responding to (and shaping) unknown futures.
 An organization with strong seizing and transformation capabilities will be more resilient
when shocks require rapid alignment or expansion.
 A culture of continuous renewal keeps organizations supple and responsive.

The Alternative in Deep Uncertainty

Organization are,

 Pursuing efficiency in the face of surprising and consequential events.

 Also, developing portfolios of real options (in the form of new product development
projects).

Dynamic Capabilities and Deep Uncertainty in Coca-cola’s Firm

The company Coca-Cola has a unique and creative marketing strategy to keep growing and endure
uncertainty. So,

 Coca-cola’s firm holds various promotional programs, like in music concerts (Kpop), or in
FIFA World Cup 2018.
 They also innovate product packaging to be eco-friendly packaging.

Conclusion:

Coca-Cola and another firm can survive every arrival of uncertainty is needed is not optimization but
entrepreneurship, exploration, learning, adaptation, and transformation. In other words, deep
uncertainty calls for strong dynamic capabilities which are now the subject of major literature and
subsequent articles.