IBS Hyderabad

Course Name: International Business Management

Course credits: 3
Total Number of Sessions: 48 - Duration of the session: 50 Minutes
Semester: V (BBA)
Faculty Name: Dr. IRS Sarma,
Department of Economics, Room No: D-006,
Wing No: D, Ground Floor, IBS Hyderabad
Email:irssarma@ibsindia.org
Course Description
The political and economic reforms that swept across the erstwhile communist and socialist
countries, economic liberalization in other countries and the continuing liberalization under the
auspices of the WTO have been accelerating the pace of progress towards the borderless world.
Global developments and economic reforms across the world changed the business environment.
The international environment has become an increasingly relevant force influencing strategic
decisions. Many firms across the globe are orienting and reorienting themselves to
internationalization. Taking the perspective from the changes in business environment, this course
will address a number of issues related to the International trade, International business,
Globalization, Globalization, International Marketing environment etc.,
Course Content
Two fundamental approaches exist for International Business Management. One is to take an
external perspective of the context in which the firm operates. The second is to take an internal
perspective of the capabilities of the firm. This course stresses the former perspective, while
touching lightly upon the latter. The external environment impacts the firm in important ways.
This happens through a number of ‘forces’ that collectively influence the firms such as political
economic, social, Technological, environmental, legal, cultural, trade blocks, regulatory bodies
etc., the course discusses a number of possible strategic responses or moves in these situations that
can be used by the strategizing manager to mitigate negative effects and instead create outcomes
that work in the firm’s favor.
We hope that this course will leave students with a solid grasp of International business
management and how cultural, political, economic, legal, technological, environmental, tariff and
nontariff barriers influence the firms. This course also discusses the various strategic options
available to the firm under International business environment. We further hope that it will
develop insight into integration markets and its issues.
Course Materials
Required Text: Rakesh Mohan Joshi “International Business” First Edition, Oxford
University Press.
Reference: Fracis Cherunilam “International Business: Text and cases” Fourth Edition, Eastern
Economy Edition.

Course Evaluation
1. Case discussion and class participation (Pre & Post midterm) 5% + 5%
2. Tests (2) Pre Midterm and post midterm 10+10 =20%
3. Midterm 20%
1
 4. Project
10%
5. Final Examination 40%

Detailed Course Outline and Contents

Learning Objectives/Outcome No of
Module Topic
Sessions
Introduction Course Overview 1
Globalization and Meaning and features of International After reading this chapter, 4
International Business Management, Globalization students should be able to
Business Forces – Meaning, dimensions and stages understand
in Globalization and historical perspective,  The concept of
Chapter:1 Main Reasons for international business Globalization and the
text book expansion, Domestic versus International factors influencing
business, Managing business in the globalization
globalization era.  Examine the reasons for
support and criticism of
globalization
 The difference between
Domestic and
International business
 The motives for
international business
expansion
 To expound the strategy
for managing business in
the globalization era.
Theories of Theory of mercantilism, Reasons for After reading this chapter, 6
International international trade, Theory of Absolute students should be able to
Trade Advantage, comparative advantage, understand
Chapter:2 Main Heckscher and Ohlin theory (Factor  The implications of trade
text book Endowment theory), Country similarity theories on international
theory, International product life cycle business
theory, Theory of competitive advantage  The various theories of
and implications of trade theories. international trade and
the underlying
assumptions
 The relevance of trade
theories in recent years.
International Introduction to balance of payments, After reading this chapter, 3
Trade Patterns and World trade over view, India’s foreign students should be able to
Balance of trade, gains from internal trade. understand
Payments  The significance of
Chapter:3 Main international trade
text book patterns
 To provide overview of
2
 world trade
 To outline the concept of
international trade
 To explicate balance of
payments
 Highlights the key issues
on India’s foreign trade
International Trade strategies, Arguments for free trade, After reading this chapter, 4
Trading protectionism and methods, trade blocks, students should be able to
Environment and forms of integration, GATT/WTO, understand
world trade Theoretical frame for preferential trade  The significance of WTO
Organization agreements, The Dead locks in WTO and its genesis
Chapter 4 from negotiations.  The functions and the
Reference book structure of WTO
and Chapter: 5 and  An overview of WTO
6 from main text agreements
book  WTO and its impact on
Indian economy
International Self reference criteria, Ethnocentrism: After reading this chapter, 4
cultural Main obstacles. Concept of culture, students should be able to
Environment, comparison of cross cultural behavior, understand
Political and Legal cultural orientation in international  The significance of
Environment business, Cultural uniqueness vs pan culture in international
culturalisim, political environment, legal business decision
Chapter: 7 and 8 environment and risks in International  To elucidate the concept
from main text business of culture and its
book constituents
 To explain comparison of
cross cultural behavior
 To discuss the cultural
orientation in
international business
 The significance of
political and legal
environment in
international business
 To elucidate the risks in
international business
Policy frame work Trade policy options for developing After reading this chapter, 3
for International countries, Instruments for trade policy, students should be able to
Trade WTO and India’s export promotion. understand
Chapter:9 Main  The significance of
text book foreign trade policy in
international business
 To discuss instruments of
trade policy
3
  To provide an overview
of India’s foreign trade
policy
 To explain the policy
measures for trade
promotion
 To examine the India’s
trade promotion
measures in the context
of the WTO
Foreign Direct Introduction, types of Foreign Direct After reading this chapter, 3
Investment Investment, Theories of International students should be able to
Chapter: 12. Main Investment, Patterns of FDI, FDI Trends In understand
text book India  The concept of Foreign
Direct Investment
 The various types of
Foreign Direct
Investment
 Different theories of
International Investment
 The pattern of Foreign
Direct Investment
 Debate whether Foreign
Direct Investment is
good or bad for India.
Multinational Types of Multinational Enterprise, Impact After reading this chapter, 4
Enterprise and MNE on Host economies, Frame work of students should be able to
International international marketing, entry mode understand
Marketing decisions, frame work for international  The concept of
Chapter: 13 and product promotion strategies. Multinational Enterprise
14. Main text book and various types of
MNE
 To examine the impact of
MNEs on host economies
 The concept and
framework of
international marketing
 To examine the
framework for
international product
promotion strategy

4
International International monitory system, Exchange After reading this chapter, 4
Finance rate arrangements, Currencies and markets, students should be able to
Chapter: 15. Main Foreign exchange risk and exposure, understand
text book modes of payments in international trade  The concept of
international monetary
system
 To discuss how exchange
rate is determined in the
foreign exchange market
 To discuss fixed, floating
and managed floating
exchange rate
 To explain foreign
exchange risks and
exposure
International Human Concepts international human resource After reading this chapter, 4
resource management, international organization students should be able to
Management structure, strategic orientations and understand
Chapter: 17. Main practices in HRM  The Concepts
text book. international human
resource management
 To elucidate various
types of international
organization structure
International Trade Export –Import procedures, Terms of After reading this chapter, 3
procedure and delivery in international trade students should be able to
Documentation Transactions, documentation for understand
Chapter: 18. Main International trade transactions.  The framework of
text book international trade
transaction
 To elucidate the export-
import procedure
 To explicate the
significance of
documentation in
international trade
transaction

Global E- Business Conceptual frame work for Global E After reading this chapter, 3
Chapter: 19. Main business, policy frame work for Global E students should be able to
text book business understand
 The conceptual
framework of e-business
 To evaluate policy
framework for global e
business

5
Ethics and Social Ethics, Unethical business practices, After reading this chapter, 2
Responsibility Corporate social responsibility. students should be able to
Chapter: 20. Main understand
text book  The significance of
ethical practices in
business
 To explain the concept of
ethics
 To elucidate unethical
business practices
 To explicate corporate
social responsibility

Brief profile of the Faculty Member

Dr. IRS Sarma, Ph.D , M. Phil & M.A. in Economics from S.V.University. He is having 15 years
of teaching and 4 years of experience in MNC in the field of economics.