PPC Campaign Questionnaire

Please answer just a few questions below to help us get your PPC campaign up and running.

You’ve got a great website, now let’s get more people looking at it!

Our Pay Per Click (PPC) service is a great way to boost the visibility of your website and help drive immediate
traffic to your website, thus giving it a great head start.

Remember, the more information you give us, the more accurate and effective your PPC campaigns will be.

Company Details:

Business name: Contact person:

Phone: Email:

Website:

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PPC Campaign Questionnaire

Your website address.

Who’s your target market?

What are the most profitable products or services you offer?

What is your company’s unique selling point? What makes YOU different to your competitors?

Have you done / are you doing any other online marketing?

Do you have any keyword suggestions? We’ll be conducting a full analysis of your website/industry, that said,
do you have any specific keywords you’d like us to look at? Are there any industry buzz words we should
know about?

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Who would you consider are your biggest/best/leading competitors? And are there any other
websites you’d like us to know about?

Which geographical locations do you want to focus on? Maybe specific states or cites?

What are you hoping to achieve through PPC? Increased sales from a specific type of customer? More local
web traffic? More national enquiries?

What would you consider a successful conversion? For example this could as simple as they land on your
website, fill out a contact form, download an eBook, or purchase a product from your site.

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