Predecess

Task Name Duration ors

Planning Phase 11 days
Assign launch team members 1 day
Complete author questionnaire 1 wk 2
Schedule author interviews 1 wk 2
Design and order marketing material 2 wks 2
Planning complete! 0 days 5
Internal Launch Phase 20 days 1
Kickoff book launch meeting 1 day
Plan author's travel itinerary 3 days 8
Channel Sales prep 1 wk 8
Complete book launch form 2 days 10
Prepare book sales kit 2.4 wks 8,10
Distribute internal marketing material 2 days 12
Public Launch Phase 12 days 7
Author travel and appearances 2 days
Author radio interview 1 day
Author reading and signing at book fair 1 day 16
Distribute advance copies 2 days
Distribute book sales kit 2 days
Coordinate magazine feature articles 7 days 19
Launch public Web portal for book 1 wk 19
Launch social media programs for book 1 wk 21
Launch complete! 0 days 20,21,22