AN ORGANIZATIONAL JOURNEY TO BIG DATA

PT. INFORMATIKA SOLUSI BISNIS

The Hype
 Volume
 40 ZB (90% last 2 years)
 Variety
 P2P, P2M, M2M
 Velocity
 WhatsApp users exchange up
to 65 billion messages daily
 Twitter users send over half a
million tweets every minute
facebook

 2.74 billion monthly active users (MAUs) as of October 29, 2020

 1.82 billion people on average log onto Facebook daily
 48% percent of 18-34 year olds
check Facebook when they wake up
 $70B revenue
Yahoo!

 5 million to 128 billion in 5 years

 Jeff Mallet
 PC to Internet
 Click Finding
 Build Yahoo! Fast using data
 400 different products and services
Targeting

 Segmentation
 Profile
➢ Fuzzy Search
➢ Correlation
➢ Cleansing
The Challenges

 Cost
 Effort
 Technology
 Speed
 Flexibility
 Value
Winning Criteria
 Search and powerful query
language
 NLP & Machine Learning
 Distributed and Parallel Computing
 Horizontal Scaling
 Data Exploration for Data Scientist
 Visualization
The End and Thank You
benni@paques.id