Smoking

Hazar dous to
Your
Health
 Australian Statistics in 2009
 30% of men and 27% of women are smokers
 Average 18 cigarettes a day
 By the age of 15, 25% of boys and 28% of girls are regular
smokers (source: www.smokingstatistics.org)
 Smoking causes 80% of all drug related deaths
(Source: www.cyh.com)

(image: courtesy of clipart)

 The Facts
Smoking:

 Is addictive – more than heroine or cocaine

 Makes your clothes, hair and breath smell
 Turns your teeth and fingers yellow
 Increases risk of stroke and heart attack
 Increases risk of developing diabetes
 Is the most common cause of lung, throat
and mouth cancer
(Website Source: http://www.cyh.com/HealthTopics/HealthTopicDetails.aspx?p=240&np=158&id=2099)
 Some Reasons:
 Young people are attracted to the image:

 Because their friends and family are

smokers

 Cultural Influences
Source: Children Youth and Women’s Health Service
Why Do Young People
Start Smoking?

Image: Courtesy of ClipArt

Think of Some Reasons

What are in Cigarettes?

Do YOU know?
Over 4000 Chemicals!!!!
(60 of which are carcinogenic)
Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)

Image courtesy of ClipArt

(Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)
What are some of the
consequences of
smoking?
 Heart
Stroke Disease
Lung
Cancer

Stomach Smoking
Cancer Throat
Cancer

Bladder
Emphysema Cancer
 But what does these
things really look like?

How do these images

make you feel?
Website Source: http://smokefreewic.com/Facts/Smoking.html
(Website Source: www.quitsmokingpainlesslynow.com/.../
Website Source: http://www.kaheel7.com/eng/index.php/health-a-medicine/80-smoking-the-21st-epidemic-disease
 Anti-Smoking
Campaigns
Let’s Have A Look At
Some

Image Courtesy of ClipArt

Images courtesy of Flickr
Image courtesy of Flickr
 Radio Campaign
(Source: http://www.quitnow.info.au/internet/quitnow/publishing.nsf/Content/youth-lp
Answer the following:
• Who is the audience?

• What is the campaign trying to say?

• How does they make you feel?

• Do you think the message is clear

and effective?
 Anti-Smoking TV
Commercials
Cigarette Advertising is banned in Australia but there
are numerous anti-smoking campaigns in Australia
and around the world. View the following:
http://www.youtube.com/watch?v=1MF4sCvkAAA

http://www.youtube.com/watch?v=JndtG8Y7yfw

http://www.youtube.com/watch?v=SfAxUpeVhCg

Answer the following questions:

 Questions
 How are each of these ads different?
 Who is the primary target audience?
 How do the ads make you feel?
 Which ad do you think is most effective?
 What would your anti-smoking campaign
look like?
 How do these ads compare to
the images and radio ad?
 Your Task:
 Design your own anti-smoking campaign.
 Choose your audience (peers, parents,
friends, smokers in general)
 Choose your media
 Consider which emotions you are targeting
(fear, guilt, shock)
 Think about the main message of your
campaign.
But wait……
 There’s hope……

(Image and sound courtesy of ClipArt)

People can and do quit smoking

But, it won’t be easy because smoking is

an addiction.
 Final Task
 To compile a resource kit for your
target audience to assist them to quit
smoking.
 Include things such as information,
tips and strategies, support groups,
help lines.