Timing and Geo

–School calendar dictates the timing of vacation and

purchases of everything from dresses to school supplies
–Many seasonal events vary by geography
–Winter's arrival varies by geography, drives the demand
for a specific set of products
–By analyzing the timing of the demand for your products
geographically, you can position your messages to be in
market when they are most relevant

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

What is Psychographics?
ANALYTICS DRIVEN SEGMENTATION

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Psychographic Segmentation Definition

–Merriam Webster Definition: “market research

or statistics classifying population groups
according to psychological variables – as
attitudes, values, or fears; and also variables on
trends identified of change”

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD