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What Mid, Small mean?

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


Segmenting nt
by Industry rge -E
L a E n t
Mid -
E nt
1
l -
RY
l
Y2
ST m a t
TR
IND
U
US
S o- E n
IND

M ic r r
u m e
ns
Co

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


Standardizing Segmentation by Industry

– North American Industry Classification System (NAICS) -


Classification used by NAFTA countries to categorize the business
marketplace into detailed market segments

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

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