Segmenting Larg

by Usage e-En
Mid- t
Sma E nt
ll-En

US
US

AG
Micr t

AG

E1
E2
o-En
Cons t
ume
r

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Segmentation by Value-in-Use

–Value in use is a product’s economic value to the user

relative to specific alternatives in a particular application.

–Value in use can vary from one customer application, or one

market segment to another.

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Segmenting nt
by Geos rge -E
L a E n t
id -

RE
M
GIO Y: SI1N: AIPNDIA
t
PO

S
GAAC
n
ICA
ll -E
ER
TRONRY: a t
: AM
UN GI NT
Glo
Sm - E n
CO RCEOU

N2
b al M
ark
ic ro r
et
M e
RE

ns u m
Co

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD