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  • Birds of The Same Feather Buy Together-21

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    4. Birds of the same feather buy together-21

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    12 views3 pages

    Birds of The Same Feather Buy Together-21

    Uploaded by

    acharyamalvika

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Micro-Level Basis of Segmentation

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    Customer Behavior Differences

    Macro Criteria
    Micro Criteria
    Group
    Behavior
    Geographic
    Transaction
    Behavior

    Individual Demographic
    Behavior Psychographic

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD


    What is Behavioral Targeting?
    ANALYTICS OF BEHAVIOR

    INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

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