Strengths

1) Global footprint with operations in more than 400 brands bought in 190 countries Unilever enjoys its
global presence in more than 190 countries which benefits the brand image of being truly international.
Over the years, the company has been able to place the name of the brand as one of the tops in
customers’ minds which is a great strength for them as Unilever products become the first preference
for customers. In addition continuing operation to 190 countries, Unilever has been able to develop its
distribution channels in such a way that every corner of the served geography is covered which is a big
strength for them. Given that they are operating globally, an employee strength of more than 170,000
from all parts of the world gives it a strength of being a truly global company with diversified cultures
working in the same organization. 2) Deep brand portfolio with diversified product range Unilever has
something for everyone. This kind of product portfolio has always been a strength for the company
where they try to ensure that a customer should not go back empty-handed. 3) Market Leader Unilever
is a market leader in consumer products and this gives them an extra edge over competitors to set the
market trends. Most of the trend-setter products have come from the pockets of Unilever making them
a market leader in the industry. Such big product portfolio allows them to play on their pricing policies
from time to time as per the willingness to pay of customers. This makes sure that they are never on
market share losing side. 4) Right mix of global and local strategies Unilever has been famous for its
Globally thought of strategies. For every served market, they research well and try to mix the product
values with the culture of local people. This makes them a local favorite brand in every area they work.
They understand the need for right advertising for the right people. This has always been a strength of
Unilever to come up with unique ways of promoting their products in the target geographies and
coming up successfully. 5) Economies of scale The volume of business they deal in for every product is
enormous giving them that extra benefit of economies of scale to bring down the costs effectively and
taking the profitability to the next level.