External Fctors Evaluation (EFE) Matrix for ( NESTLE)

key External Factor weight Rating Weighted Score

Opportunities

few and week competition in the markets 0.12 2 0.24

Disposable income increased by 3.6% 0.07 3 0.21
Consumer expenditure on food has increased by 3.6% 0.09 4 0.36
Papulation density has increased by 2.1 8%(pr.sq km) 0.05 3 0.15
Credit Policy can be adopt to increase sales 0.03 3 0.09
Potential in cold Dairy market 0.02 3 0.06
All companies Contribute only 2% to processed milk market 0.11 4 0.44
Pakistan as 7th largest milk producing country with milk output of 200 billion litter 0.11 3 0.33
increases in consumer food industry by 14% 0.05 4 0.2

Threats

Engro and Shakarganj as major tompelltors 0.14 3 0.42

61.kel segment growth toold attract new entrants 0.04 2 0.08
Taste of the consumer has already developed 0.02 2 0.04
Legal & ethical Issoes 0.01 2 0.02
Economic slow down can reduce demand 0.01 2 0.02
Effect of seasonality upon sales 0.05 3 0.15
Strong advertisement by major compitator 0.08 3 0.24
Total 1 3.05