EXTERNAL FACTOR EVALUATION MATRIX (EFE Matrix National

Foods Ltd.)
OPPORTUNITIES WEIGHT RATIN WEIGHTED
G AVERAGE
1. Population to increase in Pakistan 0.10 4 0.40

2. Expand Branded rice export 0.05 3 0.15

3. Global market of food to expand 0.07 3 0.21

4. Huge population from sub continent residing all over 0.05 4 0.20
the world

5. Rural areas market to expand 0.10 4 0.40

6. Use of social media 0.08 3 0.24

7. Acceptance of hygienic and packaged spices 0.05 2 0.10
increasing

8. Trend of convenience foods increasing 0.05 3 0.15

9. Innovation in packaging and product development 0.05 3 0.15

THREATS
1. Threat from new start ups 0.05 3 0.15

2. Strong competition from big companies 0.06 2 0.12

3. High inflation in agriculture products 0.07 2 0.14

4. Floods in Pakistan 0.07 1 0.07

5. Energy deficiency 0.05 2 0.10

6. High taxation 0.05 2 0.10

7. Loose spices availability 0.05 2 0.10

TOTAL 1.00 2.78