PENTAGON

Product Photography Made Easy

GROUP 4
PENTAGON

WHO WE ARE?

WE SIMPLIFY E-COMMERCE PHOTOGRAPHY

PENTAGON

VISION
Making E-commerce photography smarter, easier, faster and cheaper

MISSION
To empower the E-commerce industry by providing high quality services in real time

at affordable prices
 WHAT DO WE SOLVE?

91%
22%
of online buyers say
of online returns are
that photo quality is
because an "item
the most important
looks different than
factor for an online
the photos"
sale.

75%
97%
of eCommerce
of marketers say
shoppers say product
video has helped
pictures are very
users gain a better
influential when they
understanding of
are deciding to buy a
their products.
product online."
 INTELLIGENT AUTOMATION
Integration of AI-powered software to automate

image processing in real time

HOW WE DO IT?
PHOTOGRAPHY SERVICES
On-demand E-commerce photography services at

your doorstep
PENTAGON

SHUTTER360
THE PRODUCT - Rs. 3,00,000
Software controlled photo equipment that automates

and streamlines product photography.

Box hardware

Umbrella Lighting

Motorized Turntable

Automatic slider for Camera

PENTAGON

VAN SHUTTER360
THE SERVICE - Rs. 40 per image
SHUTTER360 installed in a van to provide services at the

door step.

Slot Booking

On the spot photography

Payment
PENTAGON

PRODUCT FEATURES

Turntable for 360 degree rotation

Zero Touch Camera control

Auto Slider

Customizable Image Dimensions

Automatically capture, process and publish high quality images in

real-time
PENTAGON

AMAZON
1500X1500
96 DPI

FLIPKART
1200X1600
300 DPI PLATFORM
EBAY
GUIDELINES
1000X1200
100 DPI

JABONG
1000X1500
300 DPI
PENTAGON

WHY CHOOSE US?

Super-efficient background subtraction algorithm lets you remove the background in a click

Gives you completely processed product images in accordance to various ecommerce

platform dimension guidelines

Its Umbrella Lighting System maintains uniformity among all the images of the product

Its motorized turntable lets you shoot 360-degree view of the product

Optimise image quality by reducing reflection and premium editing tools

Streamlines the entire process seamlessly

Brand Statement : Target Audience : Large and small 
Product Features :
Pentagon provides scale enterprises having online • Centreless Turntable feature that helps in taking 360-
solutions for presence who are looking for an degree view of the product
E-commerce easy and affordable solution for e- • Image editing software provides uniform product
photography in commerce photography images in customized dimensions

terms of product
and service

Project Background : Pentagon aims to streamline Consumer Advertising Medium : Outdoor

the entire process of product photography through a Message : Product Advertising, Magazines and Social
unique AI enabled software and hardware systems. Photography Made Media Advertising
The project consists of developing advertising Easy
marketing campaign for Pentagon that provides
affordable and innovative product photography
solution

Advertising Objective : Competition : Manual Key Consumer Advertising Tone :

To increase brand Product photography Benefit : Quick and low Creative, Informative
awareness and create a vendors and online cost visual content and Friendly
need among the target websites
 production
market
PART B
FOR SHUTTER360
Ecommerce giants like Myntra, Flipkart, Amazon

etc.

Large scale enterprises having online presence like

PUMA, Adidas, Nike etc.

FOR SHUTTER360 MOBILE PHOTO STUDIO

Market
Small scale & Medium enterprises having online

presence 

Product Portfolio Photography for independent

merchants
 To create awareness amongst the target

Mission
segment by educating them about the

uniqueness and affordability of the product and

thereby increasing customer base

Illustrating the need of high resolution product

Message
photography that shows what words can not

say and Pentagon has a built-in solution to do

this effectively and efficiently

 SOCIAL MEDIA PLATFORMS

#Whose360

Vince Carter or our 360?

#JUSTLIKETHAT

An all in one campaign

Bingo for Instagram based sellers

Media
Get featured in YourStory

PRINT MEDIA

Get Featured in E Commerce Magazines: The

CEO Magazine (interviews CEO’s and

Entrepreneurs and publish their insights)

Get Featured in Technological magazines: Digit,

Open Source
 EXHIBITIONS AND TRADE SHOWS

Indian Retail Expo - Global Exhibition Service Helps

reach global and local audience on the same

platform

Ecommerce expo, India

Media
Automation and Tech Expos

Fleas and Night markets to reach local vendors

COLLABORATION

Web hosting platforms and marketplace vendor

platforms.

Tech review platforms, influencers

 SHUTTER360

TRADITIONAL
PHOTOGRAPHY
#ALLINONE
 TOTAL COST - RS. 28, 80,000

EXHIBITIONS AND EXPO - 30%

ADVERTISING COST
Money a) Print Media - 25%

b) Social Media - 10%

c) Collaborations - 15%

WEBSITE EXPENSES - 10%

REACH
Social Media Analytics

Retweets and tags of the campaign.

Website Analytics : (Unique visitors, bounce rate etc)

Your story article and blog post reach and clicks.

YouTube Analytics - Views, Likes and comments of

the video.

CONVERT
Footfall in Exhibitions and follow-up enquiries
Measure
Conversion to sale

Number of sales from expos and demos

ACT & ENGAGE

Active customers on website

Number of people approached at Expos

Mentions on social media 


 THANK YOU

TEENA C ANTONY TUSHAR SAROYA SAI KIRAN

B051 A051 C039

PRATYUSH JAIN KRITI RAI SAGNIK B

A031 A023 B037