People tend to visit and travel from one place to another.

However, people, sometimes, see travelling

as hassle and very tiring activity. To solve this problem in travelling the Gen Z Innovators Co. produced
the Janeckow, to make every travellers and even commuters to feel comfortable in every journey that
they take. The product is intended for everyone disregarding the age, race, and social status. The
product will first be exposed in the Philippines specifically in Cebu therefore, the product will first serve
the Cebuanos which consist 13.1 % of the population of the Philippines. The style of the product will first
capture the attention of the young ones since it is very trendy but it is also good for the adults especially
the old ones to protect them from heat and rain. Janeckow is not only known for its quality and style but
also for its price in which anyone can afford to buy one and experience the world-class quality of the
product.

Cebu is not bad when it comes to business industry for Cebu remains as a major hub for industrial
operations outside Luzon. The company is not wrong for the location of the business since Metro
Cebu’s industrial market is very healthy in fact the industry sector accounted 39.1% of the Central
Visayas economy. This is also means that it’s not hard for the product to reach and be known
internationally, and to gain profit that will lead to expansion of the business. The product can also be for
the tourists visiting Cebu. Cebu is known for its beautiful spots this is why tourists keep on coming. In
the year 2018, Cebu’s tourist arrival reached to 5, 575,896 therefore, it’s not hard to sell the product in
the market. People, locally and internationally, is fond of using jacket to protect them from heat and
rain, It also to make them feel comfortable and to add more fashion. The company added the idea of
combining the neck pillow with the jacket for more comfy especially when travelling. Therefore, this
product will be a hit in the mass.