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The product mix of Britannia and Nezone is considered for the study.
Selected Product Mix
Britannia Nezone
Britannia Marie Nezone Marie
Britannia Cashew Nezone cashew
Britannia 50-50 Nezone 50-50
METHODOLOGY:
Estimation of
Chain length
A B
Average Time stock would spend at retailer from the time of study:
= (Stock/sales)/2
Supply Chain length:
The month of manufacturing is printed on the pack instead of the date, therefore the first day of that
particular month is considered as the date of manufacturing.
INTERPRETATION:
The retailers store Cashew biscuit in higher quantity of, both the brands viz. Britannia and
Nezone, as this is highly liquid product category.
The supply chain largely depends on the sale of the products. We can see that 7to9 is having
high monthly sales figure in comparison to other shops. Therefore 7to9 is having the shortest
supply chain length.
The reason behind the longest Supply chain length in case of Kalita Shop is that they buy
stocks from the wholesaler, and stocks were back dated.