SWOT aanalysis

Strength

- a a a a a a aSambal aabc abrand ais aa awell-known aproduct athroughout aIndonesia.

- a a a a a a aSambal aabc ais asold ain aevery agrocery astore ain aIndonesia.

- a a a a a a aThe ashelf alife aof asambal aabc ais afive ayears, athis aallows athe
aproduct ato abe awidely adistributed awithout aconstant arotation.

- a a a a a a aSambal aabc acan abe aused ain amany adifferent adiets.

Weakness

- a a a a a a aSambal aabc ais aproduced ain aonly aone alocation, amaking ait adifficult
ato arelocate aof abuild anew afacilities.

- a a a a a a aThere aadvertising ais arelied aon aword aof amouth aadvertising. aThere
abudget adoes anot ahave athe afunds ato aintroduce anew aproducts.

Opportunities

- a a a a a a aWith atheir areputation amarketing acan abe ageared ato athose awho aenjoy
ahot afoods.

- a a a a a a aThe aintroduction aof anew aproducts awill ahave aan aalready alarge afan
abase awilling ato atry athe anewer aitems.

- a a a a a a aMen afrom athe aages aof a25-50 ause ahot asauces amore afrequently.
aMarketing ashould abe ageared atoward athis agroup.

Threats

- a a a a a a aThere ais aa alarge agrowing amarket afor ahot asauces.

- a a a a a a aMany acompetitors aare aable ato aadvertise amore aefficiently.

Marketing astrategy aand atactics