SWOT banalysis

Strength

- b b b b b b bSambal babc bbrand bis ba bwell-known bproduct bthroughout bIndonesia.

- b b b b b b bSambal babc bis bsold bin bevery bgrocery bstore bin bIndonesia.

- b b b b b b bThe bshelf blife bof bsambal babc bis bfive byears, bthis ballows bthe
bproduct bto bbe bwidely bdistributed bwithout bconstant brotation.

- b b b b b b bSambal babc bcan bbe bused bin bmany bdifferent bdiets.

Weakness

- b b b b b b bSambal babc bis bproduced bin bonly bone blocation, bmaking bit
bdifficult bto brelocate bof bbuild bnew bfacilities.

- b b b b b b bThere badvertising bis brelied bon bword bof bmouth badvertising. bThere
bbudget bdoes bnot bhave bthe bfunds bto bintroduce bnew bproducts.

Opportunities

- b b b b b b bWith btheir breputation bmarketing bcan bbe bgeared bto bthose bwho
benjoy bhot bfoods.

- b b b b b b bThe bintroduction bof bnew bproducts bwill bhave ban balready blarge
bfan bbase bwilling bto btry bthe bnewer bitems.

- b b b b b b bMen bfrom bthe bages bof b25-50 buse bhot bsauces bmore bfrequently.
bMarketing bshould bbe bgeared btoward bthis bgroup.

Threats

- b b b b b b bThere bis ba blarge bgrowing bmarket bfor bhot bsauces.

- b b b b b b bMany bcompetitors bare bable bto badvertise bmore befficiently.

Marketing bstrategy band btactics