CASE STUDY- PUMA

1. What is the purpose of Puma's content management system?

-The purpose of Puma’s content management system is to ensure that consistent Puma
branding and navigation are maintained across sub-sites and pages. The content of Puma
has it’s products, locations, navigations, and one of the most important of it is the content
related to advertising, which is used to connect people and make the people be attached to
their products. The content management system’s purpose is, generally to manage the content
properly and use it also to see the consumers’ feedbacks and to improve the business well.
 
2. Why did Puma build a single centralized website rather than continue with multiple websites serving
different countries and regions?
-In my opinion, Puma built a single centralized website for the people to say that it is really
Puma’s one and only official website. Having a single centralized website is more convenient
when gathering datasfrom costumers and they had problems when implementing an omni-
channel strategy and they say that it is pretty a monumental task. Puma had problems with
having multiple websites, as their profits sagged, and they had external loss. When they
became centralized, their earnings rebounded to beat the analyst’s estimates. They stated that
they cannot beat bigger brands like Nike, but they still work to have a better brand and content.
 
3. What social media sites does Puma use, and what do they contribute to Puma's     marketing effort?
-Puma used a social media site named Puma.com with the help of Viget, a web designed firm.
It created templates to unite several Puma sites into one and unify the look across numerous
categories and content types. The Viget team turned into a mobile site, made Puma’s website
more convenient to users. Using GPS, the nearest Puma stores are now navigated along with
address and contact information. Users experience the same content all over and the website
is managed by the same content management system. It also developed PUMATRAC, a
mobile app that has consumers’ feedbacks regarding the product, and how these improved
their performance.