Title: 42-Boosting, Promoting & Other Paid reach

Learning Objectives:
1. Understanding different advertising options on the Facebook advertising platform
Description:
Facebook offers a variety of advertising options for the digital marketer. All these advertisement
options are paid in nature. Most common are Boosting and Promoting. Boosting is an
advertisement method that is created by allocating advertising budget to a post already on the
businesses’ page. Promoting is creating a specialized ad from scratch to be displayed on people’s
news feed. Promoting also employs the mechanism of bidding where your price competes for the
same target market on Facebook. Apart from the two options Facebook also offers carousel ads
for product display, video ads that play within video feeds and domain ads that land on your
website on click.
Further Reading:
https://www.socialmediaexaminer.com/facebook-boost-posts-promoted-posts/