Problem Identification 1

The problem that the research group has identified for United Airlines is the public
image. Because of the lawsuits and the stories that have come about from United Airlines, it has
damaged the public image of the company.

Research Objective RO1

To determine if the poor public image affects the sales of United Airlines.

Research Question RQ1

Does the poor public image affect the sales of United Airlines?

Null Hypothesis H01

There is no relationship between the poor public image of United Airlines and the decline
in sales.

Alternative Hypothesis HA1

There is a relationship between the poor public image of United Airlines and the decline
in sales.

Problem Identification 2

The problem that the research group has identified for United airlines is the customer
satisfaction. The reviews online and the news stories online show that customer satisfaction is
not the greatest as of now.

Research Objective RO2

To determine if the poor customer satisfaction affects the sales of United Airlines.
Research Question RQ2

Does the lack of customer service affect the sales of United Airlines?

Null Hypothesis H02

There is no relationship between the lack of customer satisfaction and the decline in
sales.

Alternative Hypothesis HA2

There is a relationship between the lack of customer satisfaction and the decline in
sales.

Problem Identification 3

The problem that the research group has identified for United Airlines is competition. All
of the backlash and poor choices have given the competition the lead in running the aviation
business.

Research Objective RO3

To determine if the competition affects the decline in sales.

Research Question RQ3

Does the competition affect the decline in sales?

Null Hypothesis H03

 There is no relationship between the competition and the decline in sales of United
Airlines.

Alternative Hypothesis HA3

There is a relationship between the competition and the decline in sales of United
Airlines.