Dwindling Ad Revenues Force CNN Philippines To Lay Off Workers

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#VACCINEWATCHPH COMMUNITIES OF THE FUTURE BIZ MEMOS TECHNOLOGY BUSINESS AS USUAL

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CNN Philippines office

CNN Philippines website
Dwindling ad revenues force

CNN Philippines to lay off
workers
Xave Gregorio (Philstar.com) - February 11, 2021 - 6:13pm
MANILA, Philippines — The pandemic’s impact has reached the newsroom of

CNN Philippines which is set to let go an unspecified number of its staff
effective March 16.
There was no choice

#VACCINEWATCHPH but toOFproceed
COMMUNITIES withBIZdownsizing
THE FUTURE MEMOS plans after
TECHNOLOGY ad revenues
BUSINESS AS USUAL
continued to fall a year into the pandemic,
BANKING topREAL
managers
ESTATE of Nine Media
AGRICULTURE Corp.
TELECOMS
told the staff in a letter seen by Philstar.com.

The company operates the CNN brand in the Philippines. OTHER SECTIONS SUPPORT PHILSTAR
“This has been a very difficult decision but one that needs to be done so we can
continue to serve our audiences as a trusted source of news and information on
free TV and digital,” said the Nine Media management team.
The management team is composed of Leon Dy, officer in charge and chief
financial officer; Maria Cecilia Major, senior vice president for commercial and
business development; and Alfonso Marquez, senior vice president for
operations.
Affected employees will be informed of their impending separation from the
company “over the next few days,” the letter said. CNN Philippines operates a
free TV
PHILSTAR channel
#VACCINEWATCHPH
HOME and a news
| THE PHILIPPINE STAR | website.
COMMUNITIES OF THE FUTURE BIZ MEMOS TECHNOLOGY BUSINESS AS USUAL
PILIPINO STAR NGAYON | THE FREEMAN | PANG-MASA | BANAT | INTERAKSYON
Before layoffs were considered, the management said CNN Philippines had
been HEADLINES
HOME “adjusting and reducing”
OPINION otherWORLD
NATION operating costs toSPORTS
BUSINESS remain financially afloat. LIFESTYLE
ENTERTAINMENT
“Unfortunately, these measures were not enough,” the letter said, leading to the
decision to slash manpower.
The pandemic has brought many media companies, especially smaller local and
community news outlets, to their knees as struggling local firms cut back on
advertising, commonly a Philippine news outlet’s main revenue source.
CNN Philippines’ announcement of job cuts came at a time when media

organizations widely believe that the press is under attack and as
disinformation runs rampant on social media.
Media giant ABS-CBN Corp. was also forced to lay off over 5,000 of the
network’s 11,000 employees after its main TV and radio channels were shut
down by the Duterte government, while Congress dominated by administration
allies denied its application for new franchise.
CNN PHILIPPINES
CNN PHILIPPINES
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Comments (24)
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Jose Magdalo 9d
JM
Malls,retail shops,fast-food outlets, sweatshops,etc.are all going to close shop this
year.This will bloat the jobless and coupled with the inflation will drive the country to it's
knees.If Diggong is not careful not even this epidemic will stop the human tsunami that
will once again be unleashed against an incompetent and korap governance!
2 Share Reply
2 Share Reply
Mar Peraman Jose Magdalo 9d

MP
Let me know whose governance was not corrupt & incompetent among former
presidents of the republic of the Philippines? Are you mr trillanes & are you competent
PHILSTAR HOMEwhen your
| THE were a carreer
PHILIPPINE soldier &
STAR | PILIPINO senator?
STAR NGAYON | THE FREEMAN | PANG-MASA | BANAT | INTERAKSYON
2 1 Share Reply

Sergio 9d OTHER SECTIONS SUPPORT PHILSTAR
S
Very biased reporting that follows a liberal ideology. If you really want to know what is
going on in the world follow oann.com
2 1 Share Reply
john 10d
J
lets just say that its more of the fake news and not the pandemic.
2 Share Reply
True Blue American 10d

TB
If CNN Philippines closed up shop, it would be a blessing to The Philippines! The
network is so biased liberal, that Filipinos do not get the true picture of what is actually
happening in the USA! Filipinos deserve the truth!
3 1 Share Reply
The Fetch 10d

TF
Go bankrupt will not be missed.
3 1 Share Reply
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#VACCINEWATCHPH COMMUNITIES OF THE FUTURE BIZ MEMOS TECHNOLOGY BUSINESS AS USUAL

HOME HEADLINES OPINION NATION WORLD BUSINESS SPORTS ENTERTAINMENT LIFESTYLE

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