JETTERHEAD OGO DESIGNSDesigned and Produced by Blount & Walker Visual Communications Inc. 8771 Lanwin Lane (riando, Florida 32817 (407) 677-6303 Authors/Editors Usa Waker Steve Blount Photography Nick Llavos ‘Associate Designer HIT Klaus Heesch Copyright ©1991 by Rockport Publishers. In. Second printing, 1992 ‘All rights reserved. No part of this book may be reproduced in any form without \waitten permission ofthe copyright owners. llimages in this book have been’ reproduced with the knowledge and prior consent of the artists concerned and no responsibilty is accepted by producer, publsher or printer for any infingement of copyright or otherwise. arising from the contents ofthis publication. Every effort hhas been made to ensure that credits accurately comply with information supplied First pubished in the United States of America by: Rockport Publishers, Inc 146 Granite Street Rockport, Massachusetts 01966 Telephone: (508) 546-9590 Fax: (508) 546-7141 Telex 5106019284 ROCKORT PUB First published in Germany by: - SS, NPPAN $8%6% Nippon Shuppan Hanbal Deutschiand GmbH e Kreleler Sr 85 of 1.4000 Dasseldor 11 (Heert) ah Telephone: (2 5048089 eae Fax: (02M) 5049326 DDistrbuted to the book trade and art trade in the US. and Canada by: North Light. an imprint of Water's Digest Books 1507 Dana Avenue Cincinnati, Ohio 45207 Telephone: (513) 531-2222 Distributed to the book trade and art trade throughout the rest of the world by: Hearst Books International 1350 Avenue Of The Americas New York, New York 10019 Telephone: (212} 2616770 ther Distribution by: Rockport Publishers. Inc. Rockport, Massachusetts 01966 ISBN 3-910052.03-7 Die Deutsche Bibliothek - CIP -Einheitaufnahme Letterhead & Logo Design: creating the corporate imagelisa Walker, Steve ‘Blount - Dasseidorf: Nippon Shuppan Hanbai Deutschland, 1991, ISBN 3-91005203-7 INE: Walker, Lisa: Blount, Steve; Letterhead and Logo Design Pine in SingaporeRRRRRRARARRRRAEAEER ACKNOWLEDGEMENT This book could not have been produced without the generous cooperation of the many designers whose work is featured, They not only permitted its reproduction, but dug deep into their personal archives and connected us with their colleagues so that this collection would indeed represent the very best recent work in the field of logotype and stationery design. Our sincere thanks to you allCements Correa Pree cae eaeSTOCKWORKSTA NONICA,CA 950} Sane RD FOX FRIENDS INC SOTAMONICACH = wets ‘SGNTA MONICA, CAS Shane FRIENDS, INCCYMBAL CROWN,Conor Se ee a pee ee ee eet Ge he eat TRACT SABIN ”Cemetery core or Deere Crit ae peers Ea eer Perea Porat fe senor ne eee eer aistats rr oxen Cees Cees Caen er eae ne prreen ee oes aeeee Peet homer! rr) Ree ane oe eee taste anclient: Design Firm: Designer: ‘Ant Director: Paper/Printing: ro Daas Repetory heave Paterson & Compa Sect Ray Scot Ray Two colors on Protocol Warm GrayBruce Hands Photography Horna Anderson Oesgn Works Jack Anderson, Cif Chung, Rey Sabaa Jack AndersonClient: Pare Sporive/Parcours. nc Design Firm: Shuman Young Design Group Designer: Wer Polen ‘An Director: Tracey stan Paper/Printing:. Two colts on Crane Oatton Bondcient: Design Firm: Designers: ‘Ant Directors: Paper/Printing sunrse Peschoo! Facharason or Richardson Forest achardson, Vane Richardson Forest ichardson, Valerie Richardson Two colors on 28, Strathmore Writing White WoveCees Cea Come) Ce pe cerenna) Cer or eet Peewee er Cee Poe arenas Porat es erate Pers Prose PresaCr Cea poe oir aiROWDY CREATIVE, INC. 417 Union Plaza" 333.N. Washington Ave.» Mpls, MN 55401 (612) 349.0700Paper/Printing: Four Colors on srathmore Writing WhiteGrieeCuruoes (a a ee(a Ke the a Rs / ue Ske Va BR Lz wouVZ a) ay es A y .\ ai =Client: Vi Design Firm: Designer: ‘Art Director: Design Firm: Designer: client: Design Firm: Designer: ‘Act Director: 36 client Design Firm: Designer: ‘Art Director: client: Design Firm: Designer ‘Act Director Client: Design Firm: Designer: Tra ‘Ant Director: 1 cient: Design Firm: Designer: tient: Design Firm: Designer ‘Ant Director client Design Firm: Designer ‘at Director: Client: Design Firm: Designer ‘Ant Director: client ‘An Director37Doak Walker AwardNELSON _B5nrh Miple De -Ste 30-ery His Caen 2D -2-25- 6D Fe 2STBines ESES. HTopacco, == BERS‘Paper/Printing: One color on Cranes Crest White Wove with handrendered accents: ‘Business Cards: 8010. Karma Cover NaturaCenc Cd Eee ae er ce ec re re eee ee ete a Prin oth Pea eee Es Pomel reaenrEd aCr Cer aad are ah) eres - Paper/Printing PeeCod reeseCee oer neater cnet poor ores ree se sae Ree a) Pree oone nereeneay ore FtLopie designsource inc 2 a one0 BOxi427 23555 Hy. 121 SONOMA CALFORNA 95476 1707) 096-7256 P.O. BOX 1427 » 23555 HWY. I2| - SONOMA, CALIFORNIA 95476. (707)996-7256co Corin Poe ear eared THE CANINE Cr Sea Designer: erin eee ett = Tw Pancreat Era cs Cnn Cerin Designer: eerie res Cr Crus Pores este Paper/Printing ae eer meter Pee Sewcer are pocketsCoe Coal Poe tet MURRAY JOHNSTONEELMWoOD SANDS ELMWOODSHARPE ILLUSIONSCombustion Design Firm: Muler+ Company Spontaneous client: Designer: Pace eis ‘Ant Director: Pre Eis Paper/Printing: One color on French Specketone aftCe en Cee Design Firm: Bult Communcat Corer tated poe Coa ere Porat eee ities Oe eg eerste eee Cr Cotto Coat Cees ia pacers Coen eens ort Pees eat eee eteCoates Cr ae ameter Pe ota a nealCreer Come Cee nr Coe eto terre Coes Coe Porras er aaa Ce ae ene) Pree sheet oh fee C IMS: 5 e Cor eon Cae Sat oer enc Cerins oe Emenee nore Pree sh noiaa cutee Cena free sb ela ene2 ing omen Nemec aCoe Cea Eos leas Pee 1% Pe rr ee ie presen rene coco Ts naCre Ceres Cerca s Can poe ea ener era ee ees one eee - Pobde taste bE ee) Ce Cua pert aan entree ry er ena rent ey Een Ee ia el areata Perron) Pest soarcr Cras po ort esclient Design Firm: Designer: ‘Ant Director: Paper/Printing 33Deuces pase it eM) Raymond Bennett Raymond Bennett Peete er ond Pres cute etn ecrer ee ic)atc pd Ce ac Aree eo rsd ora rat ee ean en eee ey rnstere rr enero ee Tt Ren SIGNATURE SIGNATUBI ‘AL WELKEReer Se etd a ee nae ed sa sre a adcn : Cre orca 6 periaias ce Ree eae Prete Paper/Printing Con Cr Cori Portas Coe ors ote on east eee!ee eee aad Peer eerie Prat encimerecteet Tae) pay irre ”Client: Jamas erento Corer Rams [oy stern ees eter Ea ae ie edCoomera Cee por Coe roe eae entCre Cerca) poe ort Paper/Printing SPORTSCHOOL a ee‘cient: undets Cerys pee tel Dore leas Dota eo eee ee eee Rete Rete Noe eer rae Corre rei oyVeRKCHENYaCee nate) Design Firm: Frankenbery Laughlin & Constable, Inc Conan Perea anne ret hetaeae eaten Leeroy 106MITHUN TodGient set Coun Design Firm: ‘esigner: Craig Pastor PaperPrinting: 1 = Ps reson 100 gsm Conqueror Wve : ) oaCe eas Corn oe Cees er Teeter [eee annotate ea eaCee ad Cerne eterno ten ead stand aoe ee eel etd mCe eee ee ea Pere preteen eae Cal ees nzCac a er ne Cerne tenon total er Designer: ore foe ethene teCo erat orn and rr ere eee eee Wings Design Consutants ea eu Cate ee Seca Ee eePasa aay os Payer See ey Cintter i e nied ireae a Co Design Fiem: Eo orn Con coint Pore perinine pretest read Peay Peete Cr Calas Ce orate Pree ates Cr Design Firm: Ee Porat reece Meee ge eed Phietcia iabetet ape gee era ey Pasereriaiees Pag Fe oe ee eerie Pee ee)newiin tem Sere eas ee 99 Conn wane : X Wh a |Client: Tom king Assovotes Li Design Firm: Graphic Communication Lt, Designer: Henny stener An Director: Henry Stoner Paper/Printing: iver fol stamping on Conqueror Gray Ladsous thinking and problem-solving PO. Box 800, Cambridge, MA 02140, (RBICer aera Ceram ar ars prev tet men Pitan) $ LEWISTA 8/8. GRAPHIC aca mn Sill RIE - a )GULSANSL. Eiiaa) NORM TIM. re)Cote pea een na) seats ot rem ont Pee see ee oe ee ete ryCre erere Ce eet sy Canoe Por aa roCee eten ere) Cen erent ancora) Cooter ince) cone) res eee eos es eee tenee oe ee een Peper Cet Creer Cee Cece tarey | aera) nant nos eran) or rear ner eee a ee etn eee tee] CTsCe eet can eT Eerie oid Perr reste128 ‘Rivista di Teenie € Creaivith ESSE‘ Vine Re Sera 12018 Ni ali Te 023270887Client: Peter Croctet Peter Crockett ‘An Director: Peter Crocket Paper/Printing: Two colo’ plus opaque white on Specetone KraftDesigner: Patrice Ets ‘An Director: Pavice Eis Paper/Printing: Two colors on Neenah Cassi Laid cient: chore. nc Design Firm: Muler + CompanyCe ere yes DeLee eee Terns Poa) erate ee ht ac ete ee een aCee’ Cea ere years Coe or seme Fy i vetiette Vaeetere et an rr)rrr)Cece ee ae heer Sr Cor etd roi sho ota ttt te ere ene erCra Cera oe Parte Paper/Printing Robert SchilderCr Cea pe eesCer 139invoice PROPOSALCon Design Firm: YextiionGRAPHIC GH GRAPHICS Grape Dest SSClient: Enterprise Media Design Firm: Corey MePherson Nash DDesigner: Joanna Boderwveber. Scott Nash Paper/Printing: Thee colors on Strathmore Writing WniteCr rae poe otras errs cr Pert raat Peat rs cr Pers po eerste Cnn Design Firm: Ee Director eers) a eee pee eter wi) erentClient: RR, Rob Tunkin Design Firm: They Design Designer: Guido Brocwers Paper/Printing: Two colors on Strathmore White Bacchanal ‘Sen Diego's Showease Theater 8022 Cremona Bhd, ‘Sen Oago,CA92111 619/560-8022 Fax619/200-8696 152Cre ten Coe eee pare orn ty stein Neen mane emt ere 156Cen Pr aertets Pen ora) ee aster " Topas " ° rrCo acl ord aed rr Re ieiacee aed erento rere eee Seer ae ec ae oeeaten! Ss rertcd Peters h Lin oe) [ret hates eesisint ae ered enClient: Huntington Bank Design Firm: Ricabaugh Graphics Designer: Ec Rerabough ‘Art Director: Fic Rickabaua aper/Printing: Four color Hep MaKe tHE HUNTINGTON BANKS, UNITED war CAMPAIGN shine$ @o2e > ee eee e¢-8 6 oe ¢ 66 > 6 oe 8 @ e868 8 eoee 8 eoeeeoe oe @@ @ eo eo @ @eeeeeceoeecee es eee eeeeoceeeon eo eee ees eeCsbeoeoseeseese eee ©e0 8 @ ® @C@ eC 2686 & 2-8 ® Se eee ece eee eeeCRANMERClient: Chicrens Meds 2 Lab ommuniatons Design ‘Ant Director: Rene Yung 163Coreg Pe aluenceuena) Cop ee er eee) ee raed TsClient: Hat Graphics Design Firm: Frankeriberry,Laughin & Constable, Inc Designer: Mark Kuerner even colors on Fench Specketone ‘Ant Director: Paper/Printing: 166 TBO Wes Hicks Sime Milas WISE ‘Tagine 4145016000 Fax S02JOHN NASH & FRIENDS Jot Nash romclient: Design Firm: Designer? astrator: ‘An Directors: Paper/Printing: Grand Canyon Ratway ‘Morgan & Company Roland Dahlqust Roland Daniquit Margo Hawerson-Heywood, David C. Morgan Savonery & Envelope: One color on TOI French SpecBetone Text Creme: fusiness Card: Four cO10s 0” BO, Covert Ka Cheong nique ‘Aan Chan Design Co, = Ain Chan Pip Leung, Andy ip ‘Aan chan ‘Mi WeE:AiKU) “WEE 15, Hollywood Road, G/F, Hoog Kong. Telephone: 58451508 KA CHEONG tig Came onsets mrs Beatie Cha KA CHEONG: KA CHEONG 169Comes Design Firm: i oe orn ieCitar ge Tt CL aaa ert ear een ett Eee persclient: emresonNasy sig Fm Kcr Designers: Scott Nan Rowe Tanaka sig: WN co RANCHO DOS CANADAS :SAN FRANCISCO LANDSCAPE GA RDEN a a [737-997 WasHInctoN CELEBRATES NEw York CITY CONSTITUTION COMMISSIONAGENCE D-LARUE/ARCHITECTURE PAYSAGERE 52 RUE DANGLETERRE 59800 LILLE/20.55.55.02 174IGUANASY DUNKLEY €.) COMPANY THE CREATIVE FLORAL DESIGN GROUP CIROLE OF SUPRORTCera Pee eterna Ca Correos es [oe hernelaatee eee a eae Haberlach Haberlach 7Rite erate Ren rater ter areca Cenc hetero! 179client: Design Firm: Designer: Art Director: Paper/Printing Merk MarkePETER WOOTTON PHOTOGRAPHY, INC. 22EUZABETH ST.S. NORWALK, CT 05854208 852:1776e Discover Equipment Opportunities Opportunites iti team tater of Prot eel (ed Eien 0 Bax 65, Boston, 02258 TI ORB LEWIS 6 CLARK inc, #0. Bas 665, Boston, Massachusetts 0258. (617) 926-8338 fax: (17) 923-0633XERCISE CENTER ON THE SECOND STORY 63 W, Lancaster Ave Ardmore, PA 19003 (215) 649.9600Client: Arca ; CoN eared acre DOr ea cr 5 \ 8 corsCoen 186Caer era Coreen erie ee ster ets) The Paradigm Corporation he Paradigm CorporationCr Design Firm: Ce erent reais Cr Design Firm: Coe eres Creer Cre Pornins Coe err ee este en eaten ears on CHARACTEAS 0 eer rt Cr rare tenis poriaiat reir Designer: Parone ores Pe ree estas i giCr Cer aas ‘Designers errataeetcn Corie oe orteaes eases rd reat) peers perieey reas oesFar WEST RIC E FAR WEST RICK, CETTECote ero enhies or peer ener are Caeten eae peter evens eral ea eonWeeks Ts) iota ‘cowmaus, ome om watson PHOTOGRAPHY HO T)65G) Ro AGRE vee bo weg Aven on‘Gent: rad Bean Photography Design Firm: The Weer Instue forthe Cure of Design Designer: Don Weir ‘An Director: Don Weer Paper/Printing: Two colo’s on Beckett Camaric White PePRODIGY.Anresearea Meni Statens Iereceatea Mean Statens Vnresearea Mean Statens" Main Street Toy eta Sree oy Compa 75 Br Sty ome " Main Street Toy Fred T Heinecient: Becket Paper Compary Design Firm: fackataugh Graphics Designer: Ere Rckabough Ant Director: Ec Rekabough Paper/Printing: ‘Three colors wih emboss on 24, Becket Text Whiing Harbor Mist (goa) 393-1202 baa gor QUAREY LANE + BOVLDER, COLORADS 60308‘lient: Janet Gertie Sates Design Firm: Wark/Bcienberg Design Designer: John Beienderg ‘Art Director: John Bielenibers ne One olor pus die-cut fourcolor sticker on 24. Strathmore Bright Wate Wiring HeCre Design Firm: Pore ors Poet Con Cant Coe ers cee he Fry) Cr Ceti Ce arte ree cite ce Corie ore Pores restesite PASSIVE FIRE PROTECTORS AARONITEPaperfPrinting: Two colors plus copper fol on Protocol Writng Gray coh Sa See Nee eR eeeWS) (MORREN BARK MORREN BARKlent: Gi Paper/Printing Tw0 Ce Cap Sei a a at 92009 Se Cone 9 Fe 2S 210Design Firm: Designer Art Director: Paper/Printingcr Cerne ere eos eed Cre Cerca Designer: ere Paper/Printing FT Co cor a oe Perret sits Cr Cer aias cae Pertrcte ss= > a a o 5 x S a 4co Cerda Poe opin eensporta peaCa Design Fiem: poe Petreecient: Perit Eo corte eats Cr Coat Designer Preeet rrr] Cro Cera Poe Perea Peer staes cr Poriaiat Poe eerstePeete tT ONSco Cea coe aloes Paper/Printing: Aes ateed Fos hctapereitelFactory The 9931 Haverford Rood yn Mawr, PA 19010 (218)525-7700somBARBARA GILLMAN GALLERY BARBARA GILLMAN GALLERY Miami, Pri 35137 Wepone 305.573.4898 Fide 305576189Paper/Printing: ‘Tiree colors on Cranes Crest 244. White Wove FLOR VERDECea eta cada ee teeta Ce Ce cet Cet eats ey eens Peel nie ert Ceca et steele tomer perertelan Cero Cenc preereecs) Ee peers peat er anren dy et Py sheinel corer Trt aed set ratty TyCeca) Cea Cored rev , I EXPORTDAG 25 SEPTEMBER 1988 a client aA ee HLCNEAATOGRARALFA 1645 CELEBRITY RACES7 OBOUG Client: Ata Romeo CGient: ments DODourg Cent: RTBF/EOWsIon Design Firm: Carter Wong Umstet Design Firm: Design Soars Design Firm: Desgn Boar Designer: Fone Barow Benaegel & Parnes Benaege & Parnes ‘An Directors: Php Wong, Nick Downes Designers: Dens Ket. Erk Varta Designers: ic Huber Ant Director: Devs Keser Ant Diector: Dennis Keer 237Co Perit ne ore errs faeGent: Tucson Arts Ostet Design Flem: Boets Bros. Desgn/Ntke Gross Design Concepts Designers: Jackson Boots Ee Boots, Mike Goss © PaperfPrinting: Two ler on 2440, Gainsborough Frost Text NEWS RELEASENOW, PICTURE Beaty Oa enaalea al =Glient: Motniay & Partners Design Firm: Mekinay & Partners Designer: David Nerina ‘An Director: D216 Martino PaperPrinting: Three colors Leeseet! Cre Seal Designer. artes eee Ford vruM PuRU] Cie Paemor eer ae+ Doce SN,Prd> PAViLON MALLYixpyClient: Yarkeetown Thoroughbreds Design Firm: Rcaabaugh Graphics Designer: Mark Krumel ‘Ant Director: Mark Krume! Paper/Printing: Two colors Annee YANKEETOWN YANKEETOWN THOROUGHBREDS wevvwwy 250GBD fo EEclient: Design Firm: Designer: Paper/Printing 252NAT °° JUNCT NOMLONAPAVGLIOHCre Design Firm: Pores n eee ees ee rr)A Hl ras