Management Science Grand Theory

Management In HE
Marketing Management
(Papadimitriou, 2018; Middle Theory
(Kotler & Armstrong, 2016;
Maringe and Gibbs. 2009;
Lovelock & Wirtz, 2012)
Vonderembse, 2018)

PTS
Internal Marketing Eksternal Marketing
Satisfaction
Experience
(System) Value Student Applied Theory
Loyalty
Co-
creation
Image HE Trust
(People) (Customer)

Dosen Maha
/ Adm siswa
Interactive Marketing