TVO ILC BBB4M Lesson 10

Task 1: Research outline

Task 1: Research outline

Chosen country (from Lesson 5): ________________________________

Trend categories Findings as they relate to hock- Source

ey (i.e., potential to influence
an international sports compa-
ny like Blue Line and/or actual
influence on an international
sports company like Blue Line)
Demographic

Examples

• Age
• Culture
• Gender
Social

Examples

• Communities’ size and

structures
• Perceptions of sport
• Behaviours and attitudes
• Interests in hockey
• Rate of participation
• Sports volunteering
• Community interaction
Economic

Examples

• Incomes to support sports

• Demand for sport / hockey
• Monetary benefits
• Sustainability and green trends
• Opportunities for growth

Copyright © 2018 The Ontario Educational Communications Authority. All rights reserved. 1
TVO ILC BBB4M Lesson 10
Task 1: Research outline

Technological

Examples

• Social media and sports

• Sports analytics
• Technological advances in
sports equipment
• Popularity of fantasy sports
• Sport as a video game

Summary of research findings

Possible recommendations for Blue Line Hockey Sticks based on these trends

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