Business Plan Structure

(Reference: 100 pp + 20 pp of appendix)

Chapter 1 Executive Summary (03 pp)

Chapter II General Information (04 pp)

2.1. Company Data

2.1.1. Official Name 2.1.2. Commercial name.
2.1.3. Shareholders and team. 2.1.4. Evaluation Horizon.
2.2. Economic Activity, ISIC code, Tariff heading.
2.3. Definition of the business.
2.4. Description of the product or service.
2.5. Business Opportunity.
2.5.1. On the Sales side. 2.5.2. On the demand side.
2.6. Generic Strategy.
2.7. Vision y mission of the company.
2.8. TOWS analysis.
2.9. Business Model CANVAS of the idea.

Chapter III: Macro Environment Analysis (04 pp)

(Both countries, origin and destiny of the imports / exports)

3.1. Capital, mayor cities. Area, Inhabitants (2015).

3.2. Political and Legal Environment: Laws or rules linked to the project.
3.3. Economic Environment: (2011-2015),
3.3.1. Population Rate of Growth. GDP per capita. Economical Active Population.
3.3.2 Balance of trade: imports y exports. Product: Imports y exports.
3.3.3. GDP, Inflation Rate, Interest Rate, Exchange Rate, Country Risk.
3.4. Social and Cultural Environment.
3.5. Technological Environment.
3.6. Ecological Environment: Trends and laws.

Chapter IV: Market (30 pp)

4.1 Market Research

4.1.1. Market Research: Segmentation Criteria. Sampling frame.
4.1.2. Research.
4.1.2.1. Depth interviews experts (2-3) and to potential customers.
4.1.2.2. Quantitative-Descriptive: Survey: Samples (size and quotas).
Questionnaire. Data Analysis.

4.2. Present Demand (Year 0: 2016) y Future (2017-2021)

4.2.1. Potential Market estimation
4.2.2. Available Market estimation
4.2.3. Effective Market estimation
4.2.4. Target Market estimation
4.2.5. Annual quantification of the demand
4.2.5.1. Sales program in physical units for products or services.

International Business Capstone

 4.2.5.2. Monthly Sales program for the first year (2017), in units and
percentages by product and / or service.
4.2.5.3. Yearly Sales program for the 2nd to 5th year

4.3. Micro Environment (2016)

4.3.1. Competitors
4.3.2. Clients
4.3.3. Suppliers
4.3.4. Substitutes
4.3.5. New Entrants

Chapter V: Commercialization Plan (05 pp)

5.1. Launching Strategies. (01 pp)

5.2. Marketing Mix

5.2.1. Product
Brand, design and content of the label, packaging, shipping, etc. Scheme,
design and graphic of the product.

5.2.2. Pricing
a) Competitors pricing, wholesalers, retailers and the equivalence with the
project.
b) Pricing according to benchmarking.

5.2.3. Plaza
a) Describe the existing channels and select one for the product.
b) Steps and documents needed for the importing or exporting of the product

5.2.4. Promotion
a) Promotion and advertising.
b) Flow Diagram of the process of commercialization

Chapter VI: Technical Aspects (10 pp)

6.1. Project Size: Maximum capacity, size, percentage of use of the capacity.

6.2. Processes
6.2.1 Flow diagram of production.
6.2.2. Production program (2017-2021)
6.2.3. Supplies and consumption per product.
6.2.4. Procurement (2017-2021)
6.2.5. Labor requirement (2017-2021)

International Business Capstone

 6.3. Technology for the process

6.3.1. Machines.
6.3.2. Equipment.
6.3.2. Tools.

6.4. Plant / Offices:

6.4.1. Plan: distribution of machines and equipment.

6.4.2. Description of operation center.

6.5. Localization: Macro Localization and Micro Localization.

6.6. Gantt Diagram of the pre operating phase.

6.7 Social Responsibility: With employees, environment and community.

6.8 Environmental Impact.
6.9 Certifications: HACCP, ISO, FAIR TRADE, BPA, etc.

Chapter VII Legal and Organizational (05 pp)

7.1 Legal

7.1.1. Society form

7.1.2. Registration of patents and brands.
7.1.3. Licenses and authorizations.
7.1.4. Labor Legislation
7.1.5. Tax Legislation
7.1.6. Other Legal Aspects

7.2. Organizational

7.2.1. Organizational Chart

7.2.2. Job Functions and responsibilities
7.2.3. Legal aspects: Hiring, Labor regime, wages, schedules, social
benefits

Chapter VIII: Financials (25 pp)

8.1. Investment 2016-2021

8.1.1. Fixed Assets

8.1.2. Intangible Assets
8.1.3. Working Capital (Accumulated deficit)
8.1.4. Investment structure

8.2. Financing 2016-2021

8.2.1. Financing structure.

8.2.2 Fixed asset and working capital financing. Financing sources:
Chronogram.

8.3. Annual Income 2017-2021

9.1.1. Revenues: cash, credit, totals.
9.1.2. Recover of working capital

International Business Capstone

 9.1.3. Scrap value of the fixed assets

8.4. Annual Costs and Expenses 2017-2021

9.2.1. Disbursement expenses

9.2.1.1. Supplies budget
9.2.1.2. Labor Budget
9.2.1.3. Indirect cost budget
9.2.1.4. Administration cost budget
9.2.1.5. Sales cost budget

9.2.2. Non-Disbursement expenses

9.2.2.1. Depreciation
9.2.2.2. Amortization
9.2.3. Fixed and variable costs.
9.2.4. Unit production cost and total unit cost.

8.5 Financial Statements 2016-2021

8.5.1. Premises of the P&L and cash flow

8.5.2. P & L (absorption costing)
8.5.3. P & L (direct costing)
8.5.4. Operacional Cash Flow
8.5.5. Equity Cash Flow
8.5.6. Economic Cash Flow
8.5.7. Debt Cash Flow
8.5.8. Financial Cash Flow

Chapter IX Economic and Financial Evaluation (10 pp)

9.1. Discount Rate

9.1. Opportunity Cost (Ke)

9.2. Cost of debt. (Kd)
9.3. W ACC

9.2 Economic and Financial Evaluation

9.2.1 Profitability Indicators (02 pp)

a) ENPV y FNPV,
b) EIRR y FIRR, modified IRR
c) Recovery period,
d) Cost / Benefit Analysis

9.2.2. Break even Analysis (02 pp)

a) Variable costs, Fixed costs,
b) Break even analysis.

9.3. Unidimensional Sensibility Analysis

a) Entry Variables, b) Exit Variables
b) Critical Variables: Possibilities of risk administration.

Chapter X Conclusions and recommendations (02 pp)

BIBLIOGRAPHY (02 pp)

APPENDIX (20 pp)

International Business Capstone