What is ZMOT?

Zero Moment of Truth: refers to the moment in the buying

process when the consumer researches a product online prior
to purchase. This gets them near-decision before going to the
store or talk to a salesperson.

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Behavioral Targeting Results

Source: Exact Drive

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Behavioral Pattern & Look-Alike Audience

Lookalike Audience is a way to reach new people who

are likely to be interested in your business because
they have similar patterns of your best existing
customers

Greater CRO can be achieved by finding and engaging

lookalike audience

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD