How to find the Look-Alike Audience?

Identify your Best

Customers

Identify look alike

audience (FB, DMPs etc.)

Pull them to your

website

Use results to automate

and scale
Image Source: Hitwise

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Case Example: PC Magazine
ANALYTICS DRIVEN SEGMENTATION

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Selected Psychographic/Demographic Characteristics of
the PC Magazine Subscriber
DEMOGRAPHICS Percent PSYCHOGRAPHICS Percent DISCUSS: BEHAVIORAL SEGMENTS
GENDER (BASE 990) USE A COMPUTER 100
Men 86 At home 96
Women 13 At work 89
AGE On vacation/traveling 46
Under 25 5 SELECTED USE OF COMPUTER
25 - 34 18 Word Processing 96
35 - 44 29 Connect to Internet 86
45 - 54 31 E-mail 84
55 - 64 12 For work 80
65 or older 5 Accounting/record keeping 75
Mean age 44.1 Reference 68
Recreation/games 66

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD