DEMOGRAPHICS Percent PSYCHOGRAPHICS Percent DISCUSS: BEHAVIORAL SEGMENTS

EDUCATION PORTABLE DEVICES USED

Some college or less 27 WHEN TRAVELING ON
Graduate college 27 BUSINESS
Education beyond Laptop/notebook
college graduate 46 computer 57
Cellular phone 47
EMPLOYMENT STATUS
Beeper or pager 30
Employed by someone else68
Personal Digital Assistant/
Self-employed 21
electronic organizer 14
Other 11

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

DEMOGRAPHICS Percent PSYCHOGRAPHICS Percent DISCUSS: BEHAVIORAL SEGMENTS
OCCUPATION/BUSINESS DEPT. TRAVEL FOR
Computer related- BUSINESS/PLEASURE
professional 22 Business Travel
Senior or corporate 5 or more days per month 31
management 16 5 or more nights away
Engineering-related from home per month 17
professional 13 Pleasure/Vacation Travel
Administrative/ 15 or more days per year 37
manufacturing, Mean number of days
accounting, finance, per year 15.5
purchasing, advertising, MEMBER OF
marketing, sales 26 FREQUENT FLYER PROGRAMS
Others 23 90

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

DEMOGRAPHICS Percent PSYCHOGRAPHICS Percent DISCUSS: BEHAVIORAL SEGMENTS
INCOME FINANCIAL SERVICES
Under $30,000 7 Currently own
$30,000 - $49,999 15 Mutual funds 48
$50,000 - $74,999 24 Stocks 44
$75,000 - $99,999 19 Bonds 24
$100,000 or more 24 Life insurance/annuities 44
Mean income $87,700 Currently use
PRIMARY RESIDENCE Brokerage services 36
Own 74 On-line investment
Rent 18 services 16
Other 3 Retirement/financial
No answer 5 planning 41

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD